Loren Bymer joins City of Fayetteville to lead Marketing and Communications

By Staff Report, posted Dec 7, 2022 on BizFayetteville.com

Loren Bymer Photo provided by: City of Fayetteville

Army Veteran and experienced communications professional, Loren Bymer, has been named Marketing and Communications Director for the City of Fayetteville starting Monday, Dec. 5.

Bymer made the jump to city communications after working for Cumberland County as Deputy Public Information Director since 2021. During his role with the County, he successfully developed and implemented marketing and communication strategies based on county priorities within the various departments to engage and inform residents leading to measurable results.

In his new role, Bymer will oversee media relations, strategic internal and external communication and marketing efforts, ensuring they align with the goals and objectives in the City’s Strategic Plan.

"Fayetteville is a city with a unique history and a remarkable spirit, and I look forward to the expertise and energy Loren will bring to telling our city’s story," said City Manager Doug Hewett in a press release. "His proven track record and experience in strategic communication will be critical to the continued successful implementation of our strategic communication plan."

Before joining Cumberland County, Bymer served as a public affairs officer during his time in the United States Army before retiring in 2020. Bymer also served the United States Army Special Operations Command as the Director for Public Affairs, a similar post he has held in multiple units

and installations.

“I look forward to becoming a member of the Marketing and Communications team for the City,” said Bymer in a press release. “Adding to the Mar-Comm team who has established a great reputation will be challenging and I am looking forward to the opportunity.”

Throughout his career, Bymer has prioritized customer experience, integrity, organization, team building and data-driven strategy. Bymer earned both a Bachelor of Journalism in Advertising and a Master of Science in Marketing, Communication, and Advertising from

the University of Nebraska-Lincoln.

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