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Harnett County welcomes new marketing director for economic development

By Staff Report, posted Feb 15, 2023 on BizFayetteville.com

Edwards

Harnett County is proud to announce Elizabeth Edwards as the first Marketing Director for Economic Development effective Feb. 20. She brings over 15 years of experience leading digital marketing and communication initiatives, serving most recently as the Director of Communications and Donor Relations at William Peace University.

Prior to her position at William Peace University, Edwards led an alumni engagement communications strategy for Campbell University, guided communications and digital marketing efforts for the North Carolina Biotechnology Center, and supported global branding, economic development, and tourism-related promotions for the North Carolina Department of Commerce.

“We are thrilled to welcome Elizabeth Edwards to Harnett County,”said Director of Economic Development Christian Lockamy in a press release. “Elizabeth has the drive and experience to lead our inaugural marketing efforts. We are very fortunate to have Elizabeth join our team.”

The Marketing Director role is the fourth staff position for Harnett County Economic Development that will work with the new Harnett County Economic Development Partnership. In this new role, Edwards will have oversight of internal and external marketing strategies, playing a central role in positioning the community for the attraction of new jobs, investment, and overnight stays.

“I am excited to join the Harnett County Economic Development team and have the opportunity to showcase all this unique county has to offer entrepreneurs, businesses, and industries,” said Edwards in a press release. “I look forward to supporting the mission to create jobs, bring investment and ultimately, improve the quality of life for Harnett County citizens.”

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