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A new generation of food truckers; Food truck expo celebrates collaboration, creativity

By Staff Report, posted Jan 30, 2024 on BizFayetteville.com

Photo courtesy of Campbell University

Campbell University students recently participated in a Food Truck Expo, a new component of the School of Business’ BADM 100 First Year Seminar course.

“BADM 100 is designed to help new students transition to college, build community and explore calling and career opportunities,” said Director of Leadership Development and Student Success Renee Green in a press release. “The Food Truck Expo was new this year – and it was so fun to see the students take ownership over their ideas and share those ideas creatively with others.”

Over the past six years, all incoming first-year business students have experienced collaboration, creativity, and communication, while applying design thinking, through the first semester food truck project. Encouraged and advised by their Peer & Alumni Mentors, small groups of new students work together throughout the semester to create a business plan for a food truck. Students enjoy creating the menu, design, marketing plan, management roles and financial statements. 

“The food truck expo gave us an opportunity to present our ideas; showing others our ideas gave us a better reality of how feasible our food truck was. It also taught us the best ways to convey information, so others could understand our mission,” said first-year student Drew Vaughan in a press release. “Our team grew with the expo as we saw what elements each member put together to make the entire presentation successful.”

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