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50 years strong: Coldwell Banker Advantage celebrates 50 years in service to the real estate needs of the greater Fayetteville community

By Staff Report, posted Feb 15, 2024 on BizFayetteville.com

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Coldwell Banker Advantage in Fayetteville, a company long recognized for its pioneering spirit, vision and innovation, is celebrating 50 years of serving real estate clients in southeastern North Carolina. The golden anniversary will be highlighted this year in signage, advertising, internal and external marketing and special events.
CEO Ralph Huff has long believed in the power of his company to differentiate itself in an expanding market. “We have a culture that is special and rare – a culture of family and community based on integrity,” he noted in a press release. 
Coldwell Banker Advantage has had the Number 1 market share in the region since 1995 – and the Fayetteville office has been Number 1 in North America an impressive six times within the Coldwell Banker franchise system.
“I have a deep sense of pride and gratitude for being part of the Leadership Team at Coldwell Banker Advantage,” said Lisa Geddie, President of the Sandhills Division in a press release. “The company’s long standing involvement in the community for the past 50 years is indeed a remarkable achievement and sets us apart from others.”
Geddie shared that well-trained and service-oriented agents who assist both home buyers and sellers are the cornerstone for the company’s success.
“Our outstanding agents play a crucial role in contributing to our company’s success.
Their unwavering commitment to providing an excellent customer experience has been instrumental in the company’s growth and standing in the community,” she continued in the release.
According to Geddie, “The emphasis on giving back to the community reflects a strong commitment to social responsibility and creating a positive and special environment for everyone. It’s evident that the culture at Coldwell Banker Advantage is deeply ingrained in the values of service, excellence and community involvement.”

Coldwell Banker Advantage embodies a longstanding commitment to supporting the military, local businesses, and educational endeavors, as well as the arts community.
Among the most visible examples of hometown pride is Coldwell Banker Advantage’s District Trolley, which provides free transportation between 
downtown Fayetteville and the Historic Haymount neighborhood. 

Coldwell Banker Advantage operates two offices in Fayetteville, on Raeford Road and Yadkin Road, near Fort Liberty. Additional regional offices include Western Harnett County (Cameron), Sanford and Southern Pines/Pinehurst.
The company has a rich history which has been shaped by real estate trailblazers.
Founded in 1974 as United Realty by developer Murray Duggins, the company has been managed since 1981 by Ralph Huff, who bought the business in 1990.
Huff and Suzanne Pennink merged in 2005. The Coldwell Banker Advantage franchise has grown and is thriving under various owners and leadership, from the coast to the Triangle to the mountains of North Carolina, as well as parts of South Carolina and Virginia.
Ralph Huff, Tim Milam and Gary Rabon are the core partners in Coldwell Banker Seacoast Advantage, which has 60 offices, 2,000 agents and 24,000 transactions totaling $7 billion in sales annually – those phenomenal numbers make it the largest Coldwell Banker franchise nationally.

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