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Fortuna unveils new logo and brand identity

By Staff Report, posted Feb 26, 2024 on BizFayetteville.com

Image courtesy of Fortuna

Fortuna, a leader in IT Consulting and Staffing, is excited to announce a significant update to its brand identity, including a new logo that signifies the company's forward-looking vision and expansion into renewable energy technology and new space technology sectors.

Fortuna BMC celebrated the opening of their  Fayetteville office at an open house event in Nov. of 2022 where Founder and CEO Jack Smith announced that the Fayetteville location would serve as the main headquarters for Operations. 

The new brand identity is designed to better represent Fortuna's core capabilities in On Demand Team Building, Contact Center Solutions and IT Services, while also embracing new market verticals.

“Our new logo is not just a change in font or color; it represents our journey towards embracing the future of technology and innovation,” said Seth Waters, Chief Marketing Officer at Fortuna, in a press release. “The compass, a consistent element in our brand, symbolizes our role as a guide for companies navigating complex challenges, now pointing due north towards growth and positive outcomes.”

This rebranding comes at a pivotal time for Fortuna as it prepares to enter new markets, reinforcing its position as a distinct and innovative player in the competitive landscape. For more information about Fortuna and its services, visit https://gofortuna.com. 

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