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Potbelly celebrates new shop on Fort Liberty

By Staff Report, posted Apr 30, 2024 on BizFayetteville.com

Potbelly Corporation (NASDAQ: PBPB), the iconic neighborhood sandwich shop, just celebrated the grand opening of its new location on Fort Liberty U.S. Army Base in collaboration with The Exchange. 

Franchisee Shak Patel, who already operates three Potbelly locations in the Charlotte market, is leading the brand’s expansion onto the base. Backed by his team Sagar Madhiwala, Vrund Patel and Quinzell White, Patel has two decades of restaurant industry experience and seven-plus years of successful Potbelly franchise ownership, making him well-prepared to oversee the operations of the new Fort Liberty location.  

"Having called the Carolinas home for my entire life, and growing a deep appreciation for the men, women and families at Fort Liberty because of the sacrifices they make to keep us safe, I am thrilled about introducing Potbelly to this close-knit, family-oriented community,” said Patel in a press release. “The base is rich in cultural diversity and military tradition, so it is an honor to bring the comfort of toasty sandwiches, crisp salads, hand-dipped shakes and freshly baked cookies to those dedicated to our country.” 

Patel has put Fort Liberty community touches into the shop’s décor, aiming to connect the restaurant's essence with the vibrant military base. The restaurant is also committed to staying actively engaged with base activities that are held for military personnel and their families. 

The shop will operate from 10:00 a.m. to 8:00 p.m., Monday through Saturday, and 11:00 a.m. to 6:00 p.m. on Sundays, with plans to offer breakfast in the future. Delivery, order ahead and catering are available through Potbelly.com or the Potbelly App. Plus, the shop has aligned with third-party delivery services. 

For more information about the Potbelly location, visit https://www.potbelly.com. 

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