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Roll out the Whiskey Wagon; new travel option BHAWK brand hitting the road soon

By Faith Hatton, posted Jul 16, 2024 on BizFayetteville.com

Photos by GFBJ

The team at the Brad Halling American Whiskey Ko. (AKA: BHAWK) are continuing to find new, innovative ways to raise a glass to the American spirit. The newest addition to the now fully open distillery, restaurant, event space and more is the BHAWK Whiskey Wagon, a mobile bar complete with seating. 

After having a successful launch at the U.S. Open in June of 2024, the BHAWK Whiskey Wagon is now ready to hit the road. 

“We were contemplating how to use the limited resources that we have for getting the word out there,” shared Co-Founder and Jessica “Jess” Halling. “We landed on the Whiskey Wagon because it's like a mini version of BHAWK where we can create strong human connections and meet people and share and toast and celebrate just in a mobile way.” 

The Whiskey Wagon will be stationed around the state at different points as well as be available for private bookings and events. 

The menu will include BHAWK brand spirits, whiskey and more and will vary by the client and event.

“We can tailor the menu. We can do a specialty batch cocktail tailored to the clientele, tastings and a small selection of offerings,” shared Jess. 

After seeing the Whiskey Wagon’s success at the U.S. Open, the Hallings are excited to take their brand on the road and  share the message and story of  the BHAWK product line.

“We had a wonderful week. We were really fortunate because the good people of Moore County told guests to come here. Like it was all referral based. There wouldn't have been a person in here because we haven't been open long enough to ever, fully advertise, fully build a campaign,” shared Jess. 

The BHAWK brand will be appearing in Cumberland County for the first time ever at the Cumberland County Fair from Aug. 30 to Sept. 8, 2024.

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