Cape Fear Valley Health begins rollout of Harnett Health rebranding
By Staff Report, posted Sep 30, 2024 on BizFayetteville.com
Starting Oct. 1, Cape Fear Valley Health will begin the rollout of the new rebranding of Harnett Health facilities, the last step in the process that began in 2021, when Harnett Health joined Cape Fear Valley Health. Names and signage across all Harnett Health facilities will be changed to reflect the Cape Fear Valley Health brand.
“The exceptional care our patients in Harnett County receive remains our top priority, and we are proud to continue delivering it with the same dedicated team of professionals they know and trust,” said Cape Fear Valley Health CEO Michael Nagowski in a press release. “What’s changing is the continued expansion and enhancement of services in Harnett County under the Cape Fear Valley Health brand, as well as facility names, as the Cape Fear Valley brand replaces all the older Harnett Health signage and names.”
This change is expected to roll out throughout the month of October. Each individual location’s name change will be formalized once the location’s external signage is installed. Patients will also see the facility names changing on billing and appointment messaging, as well as other health forms and documents.
“In almost all the cases, the names are nearly the same as they were before, now they’ll just say ‘Cape Fear Valley Health’ instead of ‘Harnett Health,’” explained Harnett Health President Cory Hess in a press release. “Our employees and internal systems like Epic have already joined under Cape Fear Valley’s naming and branding, so we’re excited to finalize this process.”
Harnett Health was previously partnered with Cape Fear Valley under a management agreement for seven years before officially joining the health system in 2021. The partnership allowed Harnett Health to stabilize operations, expand services and streamline operations and technology.
Below is a list of all the name changes that will occur as part of this rebranding. Several clinics that have opened recently in Harnett County already have “Cape Fear Valley” in their name and are not listed here.
| CFV Primary Care- Dunn Erwin Medical | Cape Fear Valley Primary Care – Erwin | |||
| Coats Medical Services | Cape Fear Valley Family Medicine Continuity Clinic – Coats | |||
| Dunn Medical Services | Cape Fear Valley Primary Care – Dunn | |||
| Harnett Health Ear, Nose & Throat | Cape Fear Valley Ear, Nose & Throat – Lillington | |||
| Harnett Health Heart & Vascular Specialist (Lillington) | Cape Fear Valley Heart & Vascular Specialists – Lillington | |||
| Harnett Health Heart & Vascular Specialist (Dunn) | Cape Fear Valley Heart & Vascular Specialists – Dunn | |||
| Harnett Health Internal Medicine | Cape Fear Valley Internal Medicine Continuity Clinic – Erwin | |||
| Harnett Health Neurology | Cape Fear Valley Neurology – Lillington | |||
| Harnett Health Orthopedics and Sports Medicine | Cape Fear Valley Orthopedics & Sports Medicine – Lillington | |||
| Harnett Health Orthopedics and Sports Medicine (Dunn) | Cape Fear Valley Orthopedics & Sports Medicine – Dunn | |||
| Harnett OBGYN | Cape Fear Valley OB/GYN – Dunn | |||
| Lillington Medical Services | Cape Fear Valley Primary Care – Lillington | |||
| Premiere Pediatrics (Dunn) | Cape Fear Valley Pediatric Care – Dunn | |||
| Premiere Pediatrics (Lillington) | Cape Fear Valley Pediatric Care – Lillington | |||
| Harnett Health Wound Care Center | Cape Fear Valley Wound Care Center – Dunn | |||
| Harnett Health Rheumatology | Cape Fear Valley Rheumatology – Lillington | |||
| Harnett Health Breast Care Center | Cape Fear Valley Breast Care Center – Dunn | |||
| Harnett Health Lillington Rehabilitation | Cape Fear Valley Rehabilitation Center – Lillington | |||
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