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Carter Bank unveils new, customer-focused brand identity

By Staff Report, posted Oct 30, 2024 on BizFayetteville.com

Carter Bank (NASDAQ:CARE), a leading community bank with branches throughout Virginia and North Carolina, including a location in Fayetteville, today unveiled a new brand identity centered around the customers and associates of Carter Bank and the communities it serves.

The comprehensive new brand comes as Carter Bank—which opened its first branch in Rocky Mount, Va. in 1974—celebrates 50 years in business. Completed by branding firm Strum, the new branding includes an entirely redesigned logo, color palette, messaging and foundational brand elements. It shortens the company name from “Carter Bank & Trust” to simply “Carter Bank,” the name used colloquially by customers and associates alike. The new tagline, “Life Lived Full,” denotes the importance Carter Bank places on helping its people fulfill their hopes and dreams no matter how big or small.

“Our refreshed identity showcases what Carter Bank has always stood for,” Carter Bank CEO

Litz Van Dyke said in a press release. “We are still, at our root, a local community bank. Our new brand helps us better tell that story and enhances our commitment as a relationship-focused bank and carries us forward to meet the goals of future generations.”

Digital rollout  of the new Carter Bank brand on the website, online and mobile banking, and social media pages will begin on Nov. 4, 2024. The bank’s new Bassett-Stanleytown location, scheduled to open Nov. 12, will be the first branch location to feature the new brand. All other branch locations will be updated in the coming months.

The Fayetteville branch of Carter Bank is located at 697 Country Club Dr. and is open 9 a.m. to 5 p.m. Monday through Friday.

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