Local fashion brand gets New York City storefront

By Staff Report, posted Nov 2, 2021 on BizFayetteville.com

Sani has its first storefront in New York City. Photo provided by Ritika Shamdasani of Sani.

Sani, a South Asian-inspired fashion brand based in Fayetteville, has its first New York City storefront, says Ritika Shamdasani, co-founder of the company.

A couple of months ago, Sani co-founder Niki Shamdasani, who is also a sister to Ritika, applied for Sani to be a part of Stacy’s Founded by Her directory. Stacy’s Pita Chips created the directory in order to highlight and uplift female entrepreneurs by including them in a directory for exposure. Learn more about the directory at https://www.foundedbyher.org/about.

“We were so honored that Sani was chosen by POPSUGAR and Stacy Madison for their Founded By Her campaign,” Ritika wrote in a LinkedIn post. “This also led to a wonderful LinkedIn Live we had with The Female Quotient and Ronda Carnegie.”

The news of Sani’s latest accomplishment came only a week after the announcement that Sani was among 13 finalists across the state for the Fall 2021 NC IDEA SEED grant, totalling $50,000. The finalists will present before a review panel and five to seven winners of the grant will be announced on Nov. 12 at this year’s Ecosystem Summit.

To learn more about Sani, visit https://sanidesigns.com/.

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