Methodist University hires Richburg as VP of strategic enrollment

By Staff Report, posted Jul 9, 2025 on BizFayetteville.com

Dr. André J. Richburg - Photo provided by MU

The administration at Methodist University has announced the hiring of Dr. André J. Richburg as the school’s new vice president for strategic enrollment (VPSE). The position is responsible for providing vision and leadership in the development and execution of enrollment strategies and enrollment operations for recruitment and retention.

“We are thrilled to welcome Dr. Richburg to Methodist University to lead enrollment strategy for the University,” said MU Provost Suzanne Blum Malley in a press release. “He brings a wealth of experience in and knowledge of the higher-ed enrollment landscape and in leading teams to great results. It’s an exciting time for MU!”

Richburg earned his bachelor’s degree in Business Administration from William Paterson University (N.J.), a master’s in School Counseling from Monmouth University (N.J.) and his doctorate from West Chester University (Pa.) in Higher Education Policy, Planning and Administration. He has served in admissions roles at Monmouth, Centenary University (N.J.), multiple community colleges; was executive director of Graduate Marketing & Admissions at West Chester; and most recently served as a senior optimization executive at CampusWorks, Inc.

In these positions, Richburg had success in the implementation of strategic enrollment plans, increasing fall-to-fall student retention, creating long-term communication plans, orchestrating tuition net-revenue models and developing outreach and enrollment of adult learners.

“I am ecstatic to lead the recruitment, admissions,and enrollment initiatives at Methodist University,” said Richburg in a press release. “There is ample opportunity to promote the MU brand throughout North Carolina and its surrounding states. The Southeastern part of the country is ripe for the picking, as it is the lone part of the U.S. that is projected to have an increase in traditional-aged students.”

In addition to guiding the strategic shaping of undergraduate enrollment, the VPSE provides thought leadership for enrollment strategy and supports coordinated admissions operations for Methodist University graduate programs.

“With a clear vision, realistic strategic enrollment management and a devout commitment from my team, I am confident that MU will be positioned well to increase its notoriety, expand on its demographic outreach and continue to thrive with a student-centered approach,” Richburg said in a press release.

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