Midtown East: Fayetteville’s new 32,000 square foot Asian community

By Stephanie Meador, posted Aug 1, 2025 on BizFayetteville.com

Rendering provided by Jerry Truong with On 3 Build, LLC

As construction ramps up on the new food hall and apartment complex at Midtown at Coalition, another development is slated to join this modern, mixed-use community.

Midtown East is a 32,000 square foot development featuring a market, restaurants, retail and corporate housing. Sun Asian Supermarket, a local Asian grocery store that has been in business for almost 20 years, will be expanding in this new development to a multi-story market to offer a greater selection of products to the greater Fayetteville community.

Sun Asian Supermarket will be tripling its size and staff with this move.

Food Market Designs, a design studio specializing in supermarkets and convenience stores, is helping the local team to create a unique, vibrant market space capable of serving all of Fayetteville. FMD is known for its one-of-a-kind designs. This aligns with On 3 Build Owner Hung (Jerry) Truong’s vision for bringing something fresh to Fayetteville.

“My passion is in building things… we want to be on the leading front in how we build and and how we set the standard in how Fayetteville should build…If we want Fayetteville to change, we have to stop building the same way we’ve been building for the past 20-30 years,” remarked Truong.

With the project still in an early stage, the ground breaking date and opening date are still “moving targets.” However, Truong shared that he hopes to break ground in the second quarter of 2026. Assuming this is the case, construction would then be anticipated to wrap up in time for a grand opening at the end of 2027.

Learn more about On 3 Build by visiting their website.

Editor’s note: An expanded version of this story will be featured in the Aug. 15 print issue of the Journal.

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