By Stephanie Meador, posted Sep 11, 2025 on BizFayetteville.com
Outdoor sports are great, until the weather isn’t. Whether there’s a storm blowing through, a heat wave or a cold spell – or if you just don’t feel like chasing down golf balls – consider popping over to The Bogey Brothers and practicing your swing in the comfort of a controlled climate and in the presence of good company. The Bogey Brothers is a family-owned and operated entertainment venue with multi-sport simulators, perfect for avid golf fans or those interested in picking up a club and taking a swing at it.
Brothers Brandon and John Farrell first came up with the business idea in 2022. Lifelong residents of the Sanford area, they wanted to build a business based on their passion for golf. After two years of planning and searching for the perfect location, they opened their doors in October 2024. When it came to choosing the location, Brandon shared that they wanted to be in the middle of a growing area.
“We grew up in Sanford. So [this area,] it’s not far from Sanford. This just seems like a growing area. You got the military families and everything’s getting built here. So we just thought it’d be good to go ahead and get in here while it’s still the beginning of it. I think it’s really going to grow in the next five years,” remarked Brandon.
Located at 2646 NC-87 in Cameron, in a 4000 sq. ft. building, The Bogey Brothers houses four simulator bays and a full bar serving drinks and snacks. Beyond just golf, the simulator bays, powered by Full Swing, allow guests to play a number of games like soccer, football, baseball, lacrosse, tic-tac-toe, connect four and more. One of the favorite features of the simulator bays is the ability to track stats like ball speed, club head speed, club face angle and spin rate. The simulators are available to book by the half-hour or hour, with all equipment provided, though guests are welcome to bring their own clubs or bats.
The venue is designed for flexibility and fun, accommodating groups of six to eight per booth, with kids’ parties capable of running larger. Booking for private parties is also available. As the business grows, Brandon shared that they hope to offer golf lessons and to offer camps for kids during the winter breaks.
The Bogey Brothers bar features a rotating selection of local brews and a simple food menu that’s set to expand. Recent offerings include brews from Hugger Mugger in Sanford and North South Brewing Company in Fayetteville. Guests are also permitted to bring in outside food.
The Bogey Brothers also hosts seasonal league tournaments. The league goes for nine weeks, with participants playing nine holes a week. The cost is $150, and winners can receive gift cards to other local businesses or free rounds of golf. They’re also doing a fantasy football league for the fall. That is free to enter.
The first year in business has brought its share of challenges and learning curves.
“I’ve always done construction. I had my own construction business. [Then] we went into this and everything was new…navigating, like trying to get people in the door, I think that's the worst thing is [figuring out how] to advertise and to reach people…by far the best advertisement is word of mouth…the biggest thing is the drop offs, you don’t see it coming, like trying to see the trends coming. I guess that’s the biggest challenge,” admitted Brandon.
With a year of business under their belts, the team behind The Bogey Brothers is ready to keep pushing forward towards new heights. From new events to additional staff and expanded food options, the business will continue to grow and evolve.
Whether you’re a seasoned golfer, a family looking for a fun outing or someone just curious about the sport, The Bogey Brothers offers a welcoming, laid-back environment.
The Bogey Brothers hours are 12 p.m. to 9 p.m. Monday through Thursday; 10 a.m. to 10 p.m. Friday and Saturday; and 12 p.m. to 6 p.m. on Sundays. Learn more about The Bogey Brothers at www.thebogeybrothers.com.
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