USAA launches “Honor Through Action,” committing $500M over five years to champion the military community

By Stephanie Meador, posted Nov 6, 2025 on BizFayetteville.com

This Veterans Day, USAA is launching “Honor Through Action,” a national movement to ensure Veterans and their families are celebrated, supported and advocated for every day of the year.

“For more than a century, USAA has advocated for those who serve,” said Juan C. Andrade,

president and CEO of USAA, in a press release. “Honor Through Action reflects our shared responsibility to act and help the military community thrive in every aspect of life – personally, professionally and financially. Supporting those who serve is not just what we do – it is who we are. It is how we take care of our own.”

USAA will honor and celebrate the military community through advocacy in action, fueled by a

$500 million investment over the next five years into meaningful careers, financial security and

well-being. This commitment will bring together partners across the public, private and nonprofit

sectors to create meaningful, measurable change on the issues that matter most to Veterans

and their families.

“USAA has always been a leader in philanthropic giving, and it is one of the foundational pillars of a good advocacy strategy. But what our CEO, what his vision is, is that we use that philanthropic investment, that money, to support these organizations that are inside of this alliance, so that they can then further their efforts at the tactical level, while we also start to look at opportunities to invest in long term policy driven effects so that we attack the root cause of some of these issues that we're feeling,” shared Retired Army Maj. Gen. John B. Richardson, senior VP, head of Policy and Alliances.

Honor Through Action (HTA) will position military families to thrive by focusing on three areas: meaningful careers, financial security and well-being.

USAA’s $500 million commitment to military families is designed to create lasting, nationwide impact by reinforcing the local network of organizations providing critical support on the ground.

HTA directly enables the success of national organizations with strong local footprints in the Fayetteville area, including:

Team RWB, which builds Veteran resilience and connection through local fitness, leadership and community-building programs
Wounded Warrior Project, which offers mental health services, peer support and career transition assistance to warriors and caregivers in the Fayetteville area
Armed Services YMCA, which provides childcare, food security and deployment support tailored to the needs of Fort Bragg families
FourBlock, which prepares transitioning service members for meaningful careers through local networking and professional development
Improved military community food security via our support of Feeding America regional food banks serving Fayetteville and Fort Bragg
Strengthened military community financial security through financial assistance provided by Fort Bragg chapters of the Red Cross

“Why I personally, as a Veteran, am so excited and proud of what USAA is doing here is because, despite being a private company, we are taking on this initiative, not for profit, but for purpose. And our purpose is aligned with our mission, which is to take care of the military community, which includes those currently serving, the Veterans [and] their family members,” added Richardson.

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