Longleaf Pine REALTORS® welcomes Michael “Mike” Berk, RCE, as CEO

By Staff Report, posted Nov 20, 2025 on BizFayetteville.com

Mike Berk - Photo provided by Longleaf Pine REALTORS®

The board of directors of Longleaf Pine REALTORS®, Inc. proudly announces the appointment of Michael “Mike” Berk, RCE, as its new chief executive officer, effective immediately.

Berk brings more than 30 years of leadership experience in association management, governance and member services, along with an impressive record of strategic innovation and community engagement in the REALTOR® organization. Most recently, he served as executive director of the Lancaster County Association of REALTORS® (LCAR) in Pennsylvania, where he oversaw a $900,000 budget, expanded member engagement programs and led major initiatives in education, communications and public policy.

“Mike stood out for his depth of REALTOR® association experience and his passion for strengthening member value,” said 2025 President of Longleaf Pine REALTORS® David H. Zeitz in a press release. “He understands the unique challenges and opportunities facing our profession and will be an exceptional partner in advancing our mission across southeastern North Carolina.”

Before leading LCAR, Berk served as CEO of the Northwest Vermont REALTOR® Association, executive director of the Pennsylvania School Bus Association and in other senior leadership roles across the nonprofit and trade association sectors. He has extensive expertise in strategic planning, fiscal management, government relations, professional standards and education programming, as well as a strong background in media relations and public outreach.

A REALTOR® since 2011 and a REALTOR® Association Certified Executive (RCE), Berk is also active within the National Association of REALTORS® (NAR), currently serving on the AEC/AE Communications Workgroup.

“I am truly honored to join Longleaf Pine REALTORS® and am looking forward to working alongside the dedicated leadership team and staff,” Berk said in a press release. “This association has a remarkable reputation for advocacy, community service and professionalism, and I look forward to building on that legacy to serve our members and our region.”

Longleaf Pine REALTORS®, Inc. represents more than 2,400 members throughout Cumberland, Hoke, Harnett, Scott and Robeson counties, providing professional development, advocacy and resources to promote the highest standards of real estate practice.

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