BBB announces new 2026 Woman-in-Business Award

By Staff Report, posted Dec 10, 2025 on BizFayetteville.com

Brand new to the Better Business Bureau's BBB Awards lineup is the Pause for Purpose Award, an accolade meant to honor a female business owner or entrepreneur who intentionally creates space to reflect, learn and grow, both personally and professionally.

This award was created by The Pause Community founders, Alida Lee and Catherine Honeycutt. In partnership with Lee and Honeycutt, Better Business Bureau of Eastern Carolinas (BBB) plans to award a $1,000 grant to a female entrepreneur who knows the importance of stepping back in order to leap forward.

In order to qualify, applicants must be female business owners or entrepreneurs based within our 48-county service area actively involved in business operations for at least one year demonstrating leadership qualities that empower others and embodying collaboration, integrity, and a growth mindset. Applicants must also positively impact her community and industry.

Applications are due Jan. 5, 2026 at 11:59 p.m. and can be submitted via this link: https://www.cognitoforms.com/BBBForms/ThePauseForPurposeAward

The winner will be honored along with other award winners at an awards ceremony in the spring of 2026.

The full, 48-county service area of the Better Business Bureau of Eastern Carolinas.

Copyright © 2025 Enhanced Media Management Inc. dba Greater Fayetteville Business Journal
This story may be displayed, reformatted and printed for your personal, noncommercial use only and in accordance with our Terms of Service located at https://bizfayetteville.com/useragreement.