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The Flower Bar: A new creative oasis for women in Fayetteville

By Samantha Metheny, posted Nov 10, 2026 on BizFayetteville.com

Photo by Samantha Metheny

The Flower Bar is Fayetteville’s first experiential craft and cocktail lounge. Located at 719 Sterling St. in Fayetteville, N.C., The Flower Bar is scheduled to open this December. Co-owners Johanna Brumm and Dennis Bonnema are on a mission to provide Fayetteville, N.C. with a safe space for women of all generations to drop in to enjoy a refreshing cocktail or mocktail while indulging their creativity.  

Brumm founded a local Fayetteville business called The Downtown Market of Fayetteville eight years ago. The Downtown Market of Fayetteville creates custom floral arrangements, festive balloon decorations and beautifully crafted charcuterie boards. It also provides event decorating services and event planning services. In order to share her expertise, Brumm hosts craft or charcuterie classes in locations throughout the city. Originally located on Hay Street and Anderson Street, Brumm opened The Downtown Market of Fayetteville storefront as a way to provide a space for local vendors to sell their products while building a community among local business owners.  

“The Downtown Market of Fayetteville originally was an indoor farmers market in the middle of downtown. It was on Hay Street and Anderson Street. And it was supposed to be a way to bring local vendors together and create a community featuring local items. The flowers have always been my thing, so I have always been a full florist,” shared Brumm. 

After several successful seasons of providing floral arrangements and charcuterie tables for local events, Brumm made the decision to narrow her efforts and relocate her business to an area more feasible for her specialized work. The new location allowed Brumm to adjust her business model to focus on more high-margin experiential classes. 

“I teach a lot of classes. Primarily women come to the classes. I host them at multiple locations—I was doing them regularly at Paddy’s. I’ll transition the classes into The Flower Bar after the space opens… I want a nice, safe, girly community to be part of. So I thought I would create one here,” said Brumm. 

The Flower Bar Co-owner, Dennis Bonnema, is a U.S. Army Veteran and former owner of CrossFit Haymount. Bonnema and Brumm originally connected as fellow members of the small business community in Fayetteville, N.C. After assisting Brumm with a few events, Bonnema and Brumm collaborated and made the decision to join their entrepreneurial efforts in order to launch The Flower Bar. 

The Flower Bar is scheduled to open on Dec. 17. The owners are planning a grand opening event on Dec. 19 to welcome the community into this curated space. The Flower Bar Grand Opening will showcase their craft options and bar menu while featuring local vendors and live music by Michael Daughtry. Food will be available to purchase from Best Enough Gourmet Street Bites food truck. 

Once The Flower Bar is open, customers will be able to stop in to 719 Sterling St. between the hours of 6 p.m. and 11 p.m., Thursdays through Saturdays to enjoy a flower-themed drink at the bar. Visitors can choose to simply enjoy one another’s company at the bar, or they can choose to indulge their crafty sides! Customers have the option to make a flower arrangement with fresh blooms, create a custom-poured candle, assemble a jar of bath salts or snag one of The Flower Bar’s custom-made coloring books.  

The Flower Bar will offer seasonal crafts as well as events so that customers can learn how to make their own beautiful charcuterie boards or custom flower arrangements. The owners have plans to host various events such as watch parties for their favorite reality TV shows or speed dating. 

If you are curious about The Flower Bar’s aesthetic, Brumm and Bonnema have curated a space that feels like a girly speakeasy with velvet chairs, pink and purple paint colors, pendant lighting, flower walls and crystal glassware. In the days leading up to the grand opening event, Brumm and Bonnema will be installing beautiful selfie walls, shelving for all of the crafting supplies and gold-accented glass tables.  

“It’s not a sports bar. It is more like a soft, speakeasy. No ATM. No permanent TVs blocking the beautiful decor. We want to put good men behind the bar that are going to keep the place safe, and let women come in and not have to worry about anything. We want the women to have a place where they can just enjoy being here,” shared Bonnema.

After advertising The Flower Bar’s grand opening on local social media pages, The Flower Bar has gained a sizable following. It seems that the women of the Fayetteville community are seeking the kind of environment that Bonnema and Brumm are cultivating within their space.  

“I was originally expecting my initial customers to be some of the same customers that have hired me with The Downtown Market. I do all the flowers for the Greek Orthodox Church, so I was expecting a lot of interest from the Greek community. I do a lot of events at Highland for the community. But after advertising on social media, it looks like a wide demographic of girls just want a space to build a community and hang out. It’s a wide demographic, and I’m really excited about it,” shared Brumm. 

The Flower Bar will also provide a monthly membership option for their crafts. Visitors will have the option to purchase a membership for $100 per month so that they can attend up to four crafty classes per month. No reservations will be required for The Flower Bar monthly members. 

The Flower Bar is seeking qualified bartenders, craft and activity leaders and general bar staff to join their team. Additionally, The Flower Bar welcomes collaboration with other local business owners. If you are a local business owner who is interested in collaborating or would like to be a vendor at the grand opening, visit theflowerbarfay.com to fill out the interest forms.

 

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