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Coldwell Banker Advantage becomes the largest entity in the Coldwell Banker network

By Savanah Ramsey, posted Mar 9, 2022 on BizFayetteville.com


The accomplishments of Coldwell Banker Advantage have made it the largest entity of the Coldwell Banker network. 

The Coldwell Banker network has 50,000 agents and 800 offices nationwide, including 56 offices and 1,850 agents in the Triad, Triangle, Sandhills, and the coastal region from Morehead City to Georgetown. 

Coldwell Banker Advantage is number two in all of Coldwell Banker’s sales volume with $7.1 billion. The Fayetteville office contributed 3,300 transactions and totaled $800 million in sales.

Since 2000, the Fayetteville office has been number one in market shares every year.

“The future for Coldwell Banker Advantage is bright as we are on pace to have another record best year,” stated Ralph Huff, owner of Coldwell Banker Advantage. “I think we’re going to be about the same as 2020 and 2021.”

After record-breaking years in 2020 and 2021, Coldwell Banker plans to keep its focus on upcoming listings to get potential buyers and sellers.

“We’re putting our focus on listings because in this market if there is a listing, it will sell. We put these listings on the MLS, but we also get them to our people a few days before to see if they have any prospects,” Huff added.

Along with the work put into having a successful year in the office, Coldwell Banker Advantage values and prioritizes giving back to the community. 

“We want to be, across the board, good citizens. I think we have proved that in our sponsorships and the events that we do in the community,” Huff said. 

The company takes pride in its contribution of The “Can Do” Coldwell Banker Trolley in downtown Fayetteville and its participation and support of puppy drives, the Cape Fear Regional Theatre, Toys for Tots, and more. 


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