Achievers & Accolades

Loren Bymer joins City of Fayetteville to lead Marketing and Communications

By Staff Report, posted 2 years ago
Loren Bymer Photo provided by: City of Fayetteville 

Army Veteran and experienced communications professional, Loren Bymer, has been named Marketing and Communications Director for the City of Fayetteville starting Monday, Dec. 5.

Bymer made the jump to city communications after working for Cumberland County as Deputy Public Information Director since 2021. During his role with the County, he successfully developed and implemented marketing and communication strategies based on county priorities within the various departments to engage and inform residents leading to measurable results. 

In his new role, Bymer will oversee media relations, strategic internal and external communication and marketing efforts, ensuring they align with the goals and objectives in the City’s Strategic Plan. 

 

"Fayetteville is a city with a unique history and a remarkable spirit, and I look forward to the expertise and energy Loren will bring to telling our city’s story," said City Manager Doug Hewett in a press release. "His proven track record and experience in strategic communication will be critical to the continued successful implementation of our strategic communication plan." 

 

Before joining Cumberland County, Bymer served as a public affairs officer during his time in the United States Army before retiring in 2020. Bymer also served the United States Army Special Operations Command as the Director for Public Affairs, a similar post he has held in multiple units

and installations. 

 

“I look forward to becoming a member of the Marketing and Communications team for the City,” said Bymer in a press release. “Adding to the Mar-Comm team who has established a great reputation will be challenging and I am looking forward to the opportunity.” 

 

Throughout his career, Bymer has prioritized customer experience, integrity, organization, team building and data-driven strategy. Bymer earned both a Bachelor of Journalism in Advertising and a Master of Science in Marketing, Communication, and Advertising from

the University of Nebraska-Lincoln. 

Ico insights

INSIGHTS

SPONSORS' CONTENT

In The Current Issue

Building on the basics: Advanced Contractors Academy equips local firms to compete for government projects

The Advanced Contractors Academy, a free six-week program, is designed for established contractors ready to pursue larger-scale public contracts with agencies such as Fayetteville State University (FSU), Cumberland County and Cape Fear Valley Health.


Hungry for success: Local entrepreneur Kelton Battle is changing the vending machine game in North Carolina

Today, Hungry Snacks Vending operates 140 machines across North Carolina, with locations ranging from schools to public transit stations.


Too bright to dim: My Future So Bright program sees exponential growth during third year

 A total of 84 interns participated in this year’s My Future So Bright program. At the graduation ceremony held on Aug. 1, each student was able to receive their graduation certificates from Mid-Carolina Regional Council Executive Director Saman