Beasley Media Group paid tribute to recently retired Regional Vice President Danny Highsmith by officially naming the WKML-FM broadcast studio in his honor on Friday, March 3, 2023 in Fayetteville. 

The dedication, hosted by Vice President and Market Manager Kent Dunn, also included a special presentation by Mayor Mitch Colvin, who officially proclaimed it “Danny Highsmith Day” in the City of Fayetteville.

The ribbon cutting ceremony also featured remarks from Chief Executive Officer Caroline Beasley, Chief Operations Officer and Executive Vice President Brian Beasley and former cluster Market Manager Mac Edwards, who currently serves as the Vice President and Market Manager of the company’s Charlotte and Detroit operations.

Highsmith worked at Beasley Media Group for 51 years in a variety of capacities, many of which included serving as the Market Manager of the Fayetteville cluster. Employees shared in a press release that the media veteran’s legacy continues to be felt around the studios, along with his famous sentiment, “Remember, if you see someone today without a smile, give them one of yours,” which is now permanently etched, along with his image, on the WKML studio window at the station.