Achievers & Accolades

CVB earns pair of statewide tourism marketing awards

By Staff Report, posted 1 year ago
The awards were presented at the annual North Carolina Tourism Industry Association Conference. 
Photos provided by: CVB 

The Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau (CVB) earned a pair of tourism marketing awards at the annual North Carolina Tourism Industry Association (NCTIA) conference held on Dec. 4-5 at the JB Duke Hotel in Durham.

The CVB won a Gold Award for Best Leisure Marketing for its “Drive for Style” Sweepstakes in partnership with golf and lifestyle apparel company johnnie-O in advance of the 2024 U.S. Open. The organization also won another Gold Award in the Best Community Stakeholder category for its “Paradise in the Pines” podcast. According to NCTIA, a total of 80 entries were submitted from destination marketing organizations from across the state for consideration among four separate categories.

“We are extremely proud to be recognized by NCTIA for our team’s dedicated efforts to highlight and market our amazing destination,” said Phil Werz, president and CEO of the CVB in a press release. “As the official destination marketing organization for Moore County we are storytellers, but without a talented staff and great marketing partners like we have from MediaOne, our success would not be possible. Our job is to tell the world about our little slice of heaven here in the Sandhills, so our visitors and residents can enjoy our unique small towns and tourism-related businesses throughout Moore County.”

NCTIA provides resources for anyone interested in issues relative to North Carolina’s travel and tourism economy. NCTIA members work in lodging, travel promotion, convention and visitor bureaus, attractions, restaurants, outdoor recreation, the media, advertising and public relations, associations, vacation sales and rentals and in companies supplying these businesses.

Photos provided by: CVB 
Ico insights

INSIGHTS

SPONSORS' CONTENT
cape-fear-valley-health john-bigger headshott

Putting mental health first: Inside Cape Fear Valley Health’s behavioral health system

John Bigger - Corporate Director of Behavioral Health, Sleep Medicine and Clinical Research, Cape Fear Valley Health
fayetteville-state-university scott-krawczyk-phd headshott

How Fayetteville State University continues to evolve to make sure its students are competitive upon graduation

Scott Krawczyk, Ph.D. - Provost and Vice Chancellor for Academic Affairs, Fayetteville State University
systel-business-equipment madison-spangler headshott

What a Hospital TV Show Taught Me About the Technology We Never Think About

Madison Spangler - Digital Marketing & Campaigns Coordinator, Systel Business Equipment

In The Current Issue

Fulfilling community needs: Fayetteville dynamic duo built three businesses on a passion for food and community

After workshopping the idea for a new restaurant concept with a few regular customers, Brian and Staci decided to take a chance on Napkins, their first business and Brian’s first experience owning a restaurant.


226 The Warehouse: A space designed for every occasion

The venue features two levels, two fully stocked bars, audio-video systems including projectors, and lighting solutions, an in-house culinary team, lounge space, a bistro section and private rooms, a state-of-the-art DJ booth and on-site staff to hel


Catering from the heart: Family-owned Two Brothers Catering keeps community hearts and stomachs full

Brad and Kelley McLawhorn became business partners in 2001 when they first opened a restaurant on Reilly Road. Now, their highly praised catering company continues to impress community members with flexibility, quality and personalized service. Photo