Cape Fear Botanical Garden announces the appointment of Shannon Bell as the new Director of Philanthropy. With 10 years of experience in fundraising for higher education, non-profit, and healthcare organizations, Shannon brings a wealth of expertise to the Garden team.

In her new role, Shannon will spearhead philanthropic initiatives focused on enhancing the Garden and building strong relationships with donors and community partners. Her extensive background in strategic planning, program development and major giving, positions her as a valuable asset in driving the Garden’s mission forward.

“I am energized to join Cape Fear Botanical Garden and contribute to its growth and success,” Shannon Bell said in a press release. “Coming back to Fayetteville to work with such a dedicated team and board as we invest in this new season for our community’s greatest gem is a blessing.”

Shannon most recently served as the Director of Development at the University of North Carolina at Chapel Hill. She led fundraising efforts for several key centers, achieving a significant increase in revenue and commitments. Her role also involved designing and implementing philanthropic activities and providing guidance to multiple teams.

“Shannon’s enthusiasm and entrepreneurial spirit align perfectly with our vision for Cape Fear Botanical Garden,” said Cape Fear Botanical Garden CEO Chris Hoffman in a press release. “Her experience in stewardship and rebranding will be instrumental as we embark on new philanthropic efforts and community engagement.”