Achievers & Accolades

Cumberland County Schools recognized as a communications leader in North Carolina

By Staff Report, posted 3 months ago
CCS Communications and Community Engagement Team. 
Photo provided by: CCS 

Cumberland County Schools’ (CCS) Communications and Community Engagement Department has been honored with six prestigious Gold Blue Ribbon Awards and one Silver Blue Ribbon Award from the North Carolina School Public Relations Association (NCSPRA) for outstanding and effective communications. NCSPRA presented the awards during a ceremony held in High Point, N.C., on April 11, 2025.

CCS received awards for the following entries, recognized across multiple categories:

  • “8 Key Things Families Need to Know Before Heading Back to Cumberland County Schools” – Marketing (Gold)
  • Alongside: A Mental Health Support App – Marketing (Gold)
  • CCS’ 2024 Standout Seniors: Celebrating the Class of 2024’s Achievements – Special Events & Programs (Gold)
  • 2024 North Carolina Superintendent of the Year Celebration and Announcement – Special Events & Programs (Gold)
  • Key Communicators Program – Special Events & Programs (Silver)
  • STARward STEM Program – Special Events & Programs (Gold)
  • Cumberland County Schools’ Annual Report – Publications (Gold)

Dr. Lindsay Whitley, associate superintendent for Communications and Community Engagement at Cumberland County Schools, expressed gratitude for the team’s accomplishment in a release, stating, 

“I am deeply thankful to our team for their dedication and innovation in effectively communicating with our community. These awards underscore the vital role of school communications and community engagement in nurturing strong relationships and advancing student success.”

Valerie Newton, NCSPRA president and director of Communications and Family Engagement for Sampson County Schools, said the winners’ work exemplifies the high standards of the association and the outstanding contributions of its members.

“We are extremely proud of the work being done by NCSPRA members across the state and the Blue Ribbon Award winners have demonstrated excellence in all facets of communication,” Newton said in a press release. “Their expertise and professionalism in the field of communication highlight the superior work being done by North Carolina public schools and their accomplishments deserve recognition. I congratulate all of our winners for their outstanding work to support students and teachers and promote public education.”

NCSPRA recognizes outstanding communications through its Blue Ribbon Awards program each year. This year’s submission categories included marketing, digital media engagement, electronic media, excellence in writing, publications, image/graphic design, photography and special projects and events. The Georgia School Public Relations Association judged NCSPRA’s Blue Ribbon entries.

CCS was among 35 school districts statewide to receive Blue Ribbon Awards this year, solidifying its position as a leader in communication excellence. NCSPRA, a professional organization serving more than 175 members statewide, aims to foster support for public education through strategic and responsible public relations initiatives.

Ico insights

INSIGHTS

SPONSORS' CONTENT
fayetteville-state-university sambit-bhattacharya-phd headshott

FSU students and faculty make strides towards advancement in applied AI in the Intelligent Systems Laboratory

Sambit Bhattacharya, Ph.D. - Professor of Computer Science and Director of the Intelligent Systems Lab, Fayetteville State University
cape-fear-valley-health daniel-mccullough-md headshott

Navigating weight loss: Insights from a bariatric surgeon

Daniel McCullough, MD - Metabolic and Bariatric Surgery Director, Cape Fear Valley Health
north-carolina-military-business-center bill-simons headshott

Federal Food Series Webinars Will Connect North Carolina Food Businesses with Government Buyers

Bill Simons - Regional Program Manager, Goldsboro, North Carolina Military Business Center

In The Current Issue

Creating opportunities: The Defense Alliance Foundation seeks to strengthen the local defense innovation ecosystem

DAF Chairman Phil Williams (far left) pictured with City of Fayetteville Mayor Mitch Colvin (center) on June 10 following a presentation on a 25- year vision for the city’s continued growth and transformation. Photo provided by the DAF.The Defense Al


Empowering the mission: Linchpin Solutions provides tools to turn the tech of the future into the tools of today

Linchpin Solutions attends defense conferences throughout the year, using conferences and tradeshows to exhibit their services and connect with network professionals, including industry, military and government leaders to address and understand today


Lumberton is ready for takeoff: Lumberton Regional Airport embarks on major expansion to meet growing demand

Photo provided by Gary Lewis.The City of Lumberton is moving forward with a new terminal project at the Lumberton Regional Airport. It’s a collaborative effort involving several partners, including Cooper Tacia General Contractors, Talbert & Brig