Business Education

FTCC announces rebrand; fresh new look and commitment to students, the community and developing the workforce

By Faith Hatton, posted 7 months ago

Fayetteville Technical Community College (FTCC) had a packed ceremony today, Aug. 8, during their 2025 Fall Convocation. Taking place in the Horace Sisk Gymnasium, students, faculty, staff and community members and leaders were able to get the first glimpse at a fresh new rebrand for the college: Fayetteville Technical Community College with the tagline: Future Ready. 

The new logo, revealed Friday during FTCC’s 2025 Fall Convocation, features strong “FTCC” lettering alongside a square crossed by black, gold and white sweeping bands. The design represents the many paths students can take, all leading toward future opportunities.

 

The rebrand keeps the white, black and gold color scheme, while also highlighting the college’s dedication to educating and preparing the future workforce to meet high in demand jobs and positions. The new logo features strong “FTCC” lettering alongside a square crossed by black, gold and white sweeping bands. The design represents the many paths students can take, all leading toward future opportunities.

“You're going to see some things happening on campus. As a matter of fact, the bookstore closed down yesterday, new apparel is out, you're going to see new flags with our ‘Future Ready Fayetteville Tech’ logo all up and down campus, you're going to see new banners, and new regalia,” shared FTCC President Dr. Mark Sorrells during his address. “We're working to transform the college and create that theme around Fayetteville Tech and the ‘Future Ready’ workforce. It will be a staged progression as we go forward, so bear with us. We're excited about the future. We're excited we've got a great opportunity ahead of us.” 

The brand update follows a months-long process in partnership with Raleigh-based firm Vitalink. Input was gathered from FTCC faculty, staff, students, community leaders, workforce partners, and other stakeholders across the region. The result is a brand identity that reflects the college’s belief in helping every individual reach their full potential.

Before unveiling the new brand, Dr. Sorrells took time to thank faculty and staff and express excitement for the upcoming academic year, highlighting the momentum gained from the previous term.

FTCC President Mark Sorrells and athletes display new logo. 

“Through your efforts, we're able to create opportunity and economic mobility for our community and for our citizens, and we're excited about that because we're in the business of changing lives. We work with our employers to ensure that the workforce training and education we're providing is helping prepare a future-ready workforce. We want to learn a little bit about what it is that a future-ready workforce needs to possess in terms of skills, because the economy is changing, the world is changing,” shared Sorrells. 

Highlights for the college in 2024 include: 

  • Forming partnerships with the Department of Information Technology and other entities to provide internships and apprenticeships.
  • Utilizing those partnerships to enhance workforce development and provide real-world experience for students.
  • Fostering local government partnerships, including a $2 million grant from Cumberland County commissioners, to support workforce training programs. 

“We announced a partnership with the Department of Information Technology where students from Fayetteville Tech and the other 22 colleges that are part of the Carolina Cyber Network are going to be brought on as interns with the Department of Information Technology to help the state harden its security practices by monitoring traffic for municipalities all across North Carolina,” shared Dr. Sorrells. “We've also now got a call from the Department of Revenue, the Board of Elections, and three private companies that are in the security business, saying: ‘Hey, we want your interns. We want to bring them in.’ And the nice thing about the Department of Information Technology, if they do a really good job, they can move immediately into a year long apprenticeship employed with the IT department.” 

FTCC Athletics has also adopted a refreshed Trojans logo, featuring a streamlined Trojan helmet with the FTCC wordmark in the plume.

Part of the rebrand includes a redesigned website, expected to launch in the coming months,  to improve navigation and provide information in a clear, accessible format. FTCC Athletics has also adopted a refreshed Trojans logo, featuring a streamlined Trojan helmet with the FTCC wordmark in the plume.

You can see the new rebrand on FTCC’s Facebook page here.  

 

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