Twin Hospitality Group Inc., parent company of Twin Peaks Restaurant, announces that a new Twin Peaks lodge will open in Fayetteville, NC, this fall, marking the brand’s continued expansion in key growth markets. The 8,200-square-foot sports lodge, located at 1891 Skibo Road just steps from the entrance of Cross Creek Mall, will be the second Twin Peaks in North Carolina and the 115th location brand-wide.
This opening represents Twin Peaks’ third conversion from a former Smokey Bones location, a strategic approach that allows the brand to enter new markets with lower build-out costs and a faster timeline. The concept reinforces Twin Peaks’ broader growth strategy, combining operational efficiency with the company’s proven hospitality-driven model to accelerate market expansion.
“We’re proud to expand Twin Peaks in North Carolina through our third Smokey Bones conversion,” said Kim Boerema, CEO of Twin Peaks in a press release. “Our first two conversions have generated significantly higher average unit volumes, and we expect Fayetteville to deliver the same success with guests enjoying our scratch-made food, 29-degree beer, and high-energy atmosphere.”
Slated to open in Q4 2025, the Fayetteville location is the second location from franchise group Music City, LLC, following the successful launch of its Fort Mill, South Carolina lodge. The new lodge will feature 70 massive TVs, 32 beers on tap, an indoor bar, and wall-to-wall sports coverage, making it a go-to destination for local fans all season long.
As opening day approaches, Twin Peaks Fayetteville is hiring for more than 100 positions across front- and back-of-house roles, including Twin Peaks Girls, bartenders, hosts, barbacks, line cooks and dishwashers.
Hiring Details:
“Fayetteville is a vibrant, growing community with a strong sports culture and a hardworking spirit,” said Frank Chopski, franchisee with Music City, LLC in a press release. “It’s a market that aligns with our values, and we believe our hospitality-driven approach will resonate with guests looking for a place to unwind, catch a game, or enjoy a great meal. Our focus is on building a strong team and delivering a consistent, high-quality experience from day one.”
Once open, the lodge will serve guests from 11 a.m. to midnight, Sunday through Thursday, and from 11 a.m. to 1 a.m. on Fridays and Saturdays. Guests can enjoy Twin Peaks’ signature menu items, including Billionaire’s Bacon, the Smokestack Burger, hand-cut steaks, flatbread pizzas, and its famous smoked and grilled wings — alongside 29-degree draft beers and handcrafted cocktails like the Espresso Martini, Mezcal Passion Fruit Mule and Spicy Strawberry Margarita.
For more information, visit TwinPeaksRestaurant.com.
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