When I truly recognized that the United Way of Cumberland County exists only through the generosity of this community, it fundamentally changed me, as a leader and as a person.
Your United Way does not receive state or federal funding. We are sustained by local generosity. That means every gift is more than a donation; it is a vote of confidence. It is trust placed in our mission to improve lives across Cumberland County. We do not take that lightly, and we never take it for granted.
Gratitude is not simply something we express — it is something we steward.
To honor those who give of their hard-earned resources, we are relentlessly focused on maximizing impact. That means partnership. While we help feed thousands of neighbors facing food insecurity each year, we do not operate a food pantry or soup kitchen. The most cost-effective and impactful solution is not building our own facility; it is strengthening the exceptional local food pantries already serving our community. By investing in strong nonprofit partners, we multiply results. That is how the United Way network works efficiently, collaboratively, and strategically.
Because of that united effort, one in three Cumberland County residents was served last year through programs and organizations supported by United Way. Think about that for a moment. Children gaining access to early literacy programs. Families finding stability during a housing crisis. Seniors receiving support and connection. Veterans accessing critical services. Working households navigating a challenging season with dignity.
That impact exists because neighbors choose to help neighbors.

For more than 86 years, United Way of Cumberland County has connected local generosity with local needs. Every dollar raised here stays here, invested directly back into Cumberland County. These funds support initiatives in early childhood education and literacy, food security, housing stability, financial empowerment, and access to essential health and human services.
Our approach is rooted in listening. We collaborate with trusted nonprofit partners, schools, businesses, and community leaders who understand the unique challenges facing our county. Rather than offering one-size-fits-all solutions, we focus on strategic investments that strengthen families, prevent crises, and create lasting, generational change.
Yet gratitude also calls us to honesty.
The need in Cumberland County has never been greater. Families are facing uncertainty around housing costs, food prices, childcare, and access to critical resources. At the same time, charitable giving is trailing last year as households and businesses navigate ongoing economic pressures. The gap between need and available resources is widening, and organizations like United Way serve as a vital safety net.
Now more than ever, your support matters.
Cumberland County needs a strong United Way, and your United Way needs Cumberland County to stand with us. This partnership has endured for more than eight decades because it works. Together, we have faced challenges, adapted to changing needs, and remained steadfast in caring for our neighbors.
I love this community. It is an honor to serve and to witness the generosity and compassion that define Cumberland County. I am deeply grateful to the organizations, businesses, leaders, volunteers, and community champions who have already stepped forward with their support. Your leadership makes a tangible difference in thousands of lives.
Still, we cannot do this work alone. Join us.
Together, we can ensure that help is always within reach and that hope continues to grow right here at home. Because when we invest locally, support locally, and stand together, we strengthen Cumberland County—one life, one family, and one neighborhood at a time.
The project, named Camden Commons, features a sprawling mixed-use development campus ready-made for new business at the intersection of Camden and Rockfish Roads. A Super Target store has been announced as one of the anchor tenants on the site.
GRAPHIC PROVIDED BY BETTER BUSINESS BUREAUIn the fall of 2025, I was approached to be a judge for the Better Business Bureau’s 2026 award series. Like many of you in the community, I didn’t realize that the BBB had its own awards, and I was excited t
As the director of the FSU HUB, Dr. Tamara Colvin is responsible for strategic and operational leadership to provide impactful support to emerging entrepreneurs and existing small businesses. Photo provided by Colvin.Fayetteville Cumberland Regional