The Fayetteville Area Convention & Visitors Bureau will gather for an exclusive showcase of its new tourism brand and bold marketing campaign on Nov. 1 at the Airborne and Special Operations Museum from 5:30 p.m. to 7:30 p.m. 

The FACVB will highlight all that Cumberland County has to offer and the unmistakable energy of a region on the rise through the launch of its new brand.

Interested individuals can attend the event to hear about FACVB’s journey to get here and the new, exciting future for the FACVB and the Fayetteville and Cumberland County Tourism Industry. Attendees will also get to see an exclusive sneak peak of the new name, brand and bold marketing campaign.

“The Fayetteville Area Convention and Visitors Bureau is excited to unveil its new tourism brand and bold marketing campaign to the local community on Nov 1. Developed based on extensive research, planning and consumer testing, the new campaign will elevate what makes this area great, allowing us to attract new visitors to our community to experience all we have to offer. We encourage everyone to keep an eye out for the reveal on our social channels the evening of November 1,” shared Interim President and Chief Executive Officer of FACVB Randy Fiveash.

To RSVP for the event visit https://www.visitfayettevillenc.com/rsvp/