In October of 2023, the North Carolina Restaurant and Lodging Association (NCRLA), launched an omnichannel hospitality recruitment campaign called Serving Careers. Funded by a $5 million grant from the state’s portion of the American Rescue Plan, the plan highlights the valuable skills that can be learned working in the hospitality industry and the diverse career path available.
The campaign’s target audience is largely entry- and mid-level candidates. It also targets employers with content to help with hiring and retention. In the past eight months, Serving Careers has shown an impressive impact on attracting hospitality employees to the state as a whole and more specifically the Fayetteville MSA.
How Serving Careers impacts Cumberland County:
- 634 open hospitality positions currently
- 36,428 application starts since the start of the campaign
How Serving Careers impacts Harnett:
- 124 open hospitality positions currently
- 1,940 application starts since the start of the campaign
How Serving Careers impacts Hoke:
- 23 open hospitality positions currently
- 413 application starts since the start of the campaign
“For us, these application starts support our firm belief that there is something for everyone within hospitality. Be it a part-time job with flexibility or a lifelong career, there is so much to be gained from a job in your local restaurant or hotel,” said Lynn Minges, President and CEO of NCRLA. “To see such tremendous interest throughout the Serving Careers campaign is a huge win for not only the restaurant and lodging businesses but for our entire state.”
Serving Careers celebrates the new generation of hospitality leaders who embody innovation, hard work, and service in North Carolina’s 33-billion-dollar hospitality industry.
Currently, there are more than 19,000 active hospitality job postings in NC.
Find out more about the Serving Careers effort and recent success stories on the campaign’s website https://servingcareers.com/.
The US Army Special Forces (SF), known as Green Berets because they are awarded a green beret to wear following the rigorous selection and training process, are specialized military units trained to conduct special operations. Photo provided by the G
Fuel to Serve will go “beyond the dining hall,” using food and shared meals as trusted entry points to link families with a broader network of resources. Photo courtesy of USAA.USAA and the Robert Irvine Foundation recently announced Fuel to Serve. T
Yes, those are decorations currently in my home. Yes, I may have spent more money than average for two oversized mums that are taking up way too much space on my porch, and yes, I may have stood my ground in a Lowe’s hardware store arguing with my hu
