More News

Golf Pride and Stephen Curry’s UNDERRATED Golf drop limited edition grip kit promoting equity, access and opportunity in the game

By Staff Report, posted 3 weeks ago
Photos provided to GFBJ by Golf Pride 

Golf Pride, an industry leader in innovation and golf performance equipment, has collaborated with Stephen Curry and his UNDERRATED Golf brand on a limited-edition grip kit that exemplifies their shared commitment to making golf more accessible to young athletes in often overlooked communities. 

Over the past two seasons, UNDERRATED Golf has hosted 10 tournaments throughout the US. In that time, UNDERRATED Golf in partnership with its brand partners who understand the vision, help junior athlete golfers gain access to great courses and create a special and inclusive environment. 

Purchases of the kit support UNDERRATED Golf and its mission to provide greater equity, access and opportunity to student athletes and balance participation in the sport to reflect our society. There are only 8,200 of the beautifully designed and individually numbered kits available around the world, an homage to Stephen’s 82 game NBA season. 

Photos provided to GFBJ by Golf Pride 

Each kit includes 14 Stephen Curry designed MCC Plus4™ grips, a one-of-a-kind ball marker and collector’s display. 

Available in standard and midsize options, the grips were designed with Curry’s input with his “SC” logo serving as the texture in the upper hand and the UNDERRATED three-star logo front-and-center, a visual reference to his brand’s mission. The 8,200 individually numbered kits ($249.99) are only available while supplies last at /www.golfpride.com/underrated/

Photos provided to GFBJ by Golf Pride 

“Stephen Curry is without question a legend in the game of basketball, but through UNDERRATED his legacy and impact on the game of golf has the potential to benefit generations to come,” said James Ledford, President of Golf Pride in a press release. "This marks our first collaboration with a global icon of this stature, and working side-by-side with Stephen to bring this concept to life has been both exciting and motivating for our team. Golf Pride is committed to actively investing in initiatives that ensure the future of our sport is strong and will make golf more accessible and inclusive to larger, more diverse audiences.” 

The two brands initially announced a partnership in 2023, with Golf Pride investing to help fund college scholarships, employment internships and other experience-based opportunities for UNDERRATED Golf athletes. 

Photos provided to GFBJ by Golf Pride 

“I have played Golf Pride grips for many years and am pleased to have another partner who fully embraces the vision of UNDERRATED Golf,” said Curry in a press release. “I’m extremely proud to have played a part in designing such a unique experience and what it means for the continued growth of golf in our local communities.” 

Photos provided to GFBJ by Golf Pride 

UNDERRATED Golf is committed to ushering in opportunities for student-athletes to showcase their talent in the game of golf. This work is a gateway for young, underrepresented golfers to unveil their extraordinary abilities and compete on renowned courses across the country. UNDERRATED Golf believes that all people, regardless of their race, ethnicity or gender, should have the access and resources they need to play golf. Their work is dedicated to creating initiatives for youth from underrepresented communities to pursue the sport and realize their potential.

 

Similarly, Golf Pride is committed to ensuring diversity, equity and inclusion are at the forefront of their initiatives and partnerships. Beyond the relationship with UNDERRATED Golf, in 2023 the brand launched its women’s equity platform designed to drive visibility of female golfers by highlighting their stories, journeys, and contributions to the game. 

 

 

For more information about UNDERRATED Golf, please visit underrated.golf, and for Golf Pride, please visit golfpride.com or follow the brand on Instagram, Facebook, Twitter and YouTube

Ico insights

INSIGHTS

SPONSORS' CONTENT

In The Current Issue

Fantasy comes to life: Fayetteville-based travel agency Flights & Fables brings dream vacations to life with curated fantasy destinations and tours

Between the stunning peaks of New Zealand and as far as the castles of Europe, Flights & Fables puts a literal spin on the phrase ‘dream vacation.’ This unique full-service travel agency fuses passion and expertise to provide clients with a vacat


Bringing it all together: Lumbee Guaranty Bank is working to combine two Fayetteville locations into one to better serve customers

Lumbee Guaranty Bank’s new Fayetteville branch will be located at 2939 Village Drive. This new location will be better equipped to cater to customers with its ample parking and a drive up ATM. Photo provided by Lumbee Guaranty Bank. Lumbee Guara


Leading military business: NCMBC Executive Director Scott Dorney reflects on time with the institution, his career and the future of military business

 Scott Dorney became the executive director of the NCBMC in December 2004. Since then he has worked hard to create a robust connection between North Carolina businesses and the federal and defense contractors. Photo provided by NCMBC.Scott Dorne