
Destinations International (DI), the world’s leading and most respected association representing destination organizations and convention and visitors bureaus (CVBs), has announced the new members of its 2025 Advocacy Committee and 2025 Social Inclusion Committee members.
These members will work together to recommend partnerships, best practices and resources to communicate the value and impact of destination organizations to their leadership, stakeholders and community.
Among those appointed as members was Fayetteville NC’s very own Devon Heath, President & CEO of DistiNCtly Fayetteville.

Destinations International is the world’s largest and most respected resource for destination organizations, convention and visitors bureaus (CVBs) and tourism boards. With more than 8,000 members and partners from over 750 destinations, the association represents a powerful forward-thinking and collaborative community around the world.
Heath will be one of 103 Advocacy Committee members who will, on behalf of the Association, and working with the Association leadership, provide robust support for policies that positively affect the industry and speak out on issues of concern. Acknowledging that policies affect destinations both directly and indirectly, the committee shall remain vigilant in identifying appropriate areas where well-organized, passionate advocacy can lead to an optimal result.
Heath will also be one of 83 newly appointed members serving on the Social Inclusion Committee (SIC), working to make the tourism industry a welcoming place for everyone. The SIC is a diverse group of people from all levels of our member organizations, working together to create inclusive environments where everyone feels they belong. They are committed to diversifying the workforce, using research and insights to drive change and building strong partnerships. Through focused initiatives, the SIC aim to make a real impact and help the tourism industry thrive as a welcoming and competitive sector for employment.
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