Achievers & Accolades

Home Instead in the Sandhills celebrates 20 years of caring for Sandhills area families

By Staff Report, posted 1 month ago
Graphic courtesy of Home Instead

Home Instead Fayetteville is proudly celebrating 20 years of serving older adults and their families throughout Cumberland County, marking two decades of helping seniors remain safe, comfortable and independent in the place they call home.

The story of Home Instead Fayetteville began with a personal experience. In 2006, local educator Susan Guy found herself searching for quality in-home care when her husband needed assistance. She quickly realized there were few dependable options available for families facing the same challenges. Determined to make a difference, Guy partnered with Martha Owen to explore senior care franchise opportunities that would allow older adults in Cumberland County to receive compassionate, professional care while remaining in their own homes.

In December 2015, Bob and Kathryn McCarthy purchased the Home Instead Fayetteville office, continuing Guy and Owen's vision. Under their leadership, Home Instead has continued its mission of enhancing the lives of aging adults and their families through personalized care and exceptional caregivers.

“Reaching our 20th anniversary is a celebration of everyone who has been part of this journey,” said Bob and Kathryn in a press release. “We're incredibly thankful to Susan and Martha for bringing Home Instead to Fayetteville, to our dedicated Care Professionals and office staff for the compassion they show every day, and to the families who have trusted us to care for their loved ones over the past two decades.”

Today, Home Instead Fayetteville provides a wide range of personalized, non-medical home care services, including:

  • Personal care assistance
  • Companionship
  • Meal preparation
  • Light housekeeping
  • Medication reminders
  • Transportation and errands
  • Alzheimer's and dementia care
  • Respite care for family caregivers
  • Hospice support
  • Overnight and 24-hour care

As the senior population continues to grow, the need for compassionate, dependable in-home care has never been greater. Home Instead remains committed to helping older adults age with dignity while providing families with peace of mind through customized care plans tailored to each client's unique needs.

Throughout the anniversary year, Home Instead Fayetteville will celebrate with caregiver recognition, community outreach, educational programs and partnerships that continue to support older adults and family caregivers across Cumberland County.

Ico insights

INSIGHTS

SPONSORS' CONTENT
h2-contracting kyle-holmes headshott

Meet the H2 Contracting Team

Kyle Holmes - Owner, H2 Contracting
cape-fear-valley-health john-bigger headshott

Putting mental health first: Inside Cape Fear Valley Health’s behavioral health system

John Bigger - Corporate Director of Behavioral Health, Sleep Medicine and Clinical Research, Cape Fear Valley Health
systel-business-equipment madison-spangler headshott

What a Hospital TV Show Taught Me About the Technology We Never Think About

Madison Spangler - Digital Marketing & Campaigns Coordinator, Systel Business Equipment

In The Current Issue

Multi-generational business expertise: How legacies in local businesses find sustained success

Join us Sept. 29 for our third Power Breakfast of 2026 as business leaders share how they leverage decades of institutional wisdom. The Greater Fayetteville Business Journal invites you to join us for our third quarterly Power Breakfast, The Fam


Local expertise: Critical Path Solutions LLC chosen as construction company for Skyeton Manufacturing renovations

Skyeton leadership have decided to look locally for a general contractor to head up major renovations for the 28,479-square-foot building they’ve selected as their new home. Fayetteville-based Critical Path Solutions LLC has been chosen as the primary contractor for bringing new life to the previous Black+Decker plant site.


Fort Bragg goes nuclear: Antares awarded Army Janus Program agreement to deliver nuclear microreactor power for Army’s energy resilience mission

From left to right: US Secretary of Energy Chris Wright with Antares Co-founder and CEO Jordan Bramble. Photos courtesy of Antares Nuclear, Inc. Antares Nuclear, Inc. recently announced that it has been awarded an Other Transactions Authority ag