Pinehurst Resort, the Cradle of American Golf, and Titleist and a leading performance equipment brand, have announced plans for the Titleist Shop at Pinehurst, an immersive fitting and retail experience to be located on the resort’s main campus.

“Pinehurst and Titleist have proven over time to be an ideal pairing, where a timeless setting for the game meets the finest tools needed to help players reach their greatest heights,” said Eric Kuester, Pinehurst Resort’s Executive Vice President of Sales and Marketing in a press release. “Together, we are excited to create an experience that reflects both purpose and place, one that enhances every golfer’s journey and deepens their love for the game.”

The Titleist Shop at Pinehurst builds on a decades-long partnership between the two brands and a shared commitment to elevating the golfer experience.

“The Titleist Shop at Pinehurst is the first U.S.-based Titleist retail experience of its kind, and we are thrilled to be working with a destination as historic as Pinehurst on this venture,” said Jeremy Stone, Titleist’s Senior Vice President of Golf Ball Marketing & U.S. Sales in a press release. “Pinehurst delivers an incredible guest experience from start to finish. Our goal is to add to that by offering dedicated golfers a one-of-a-kind product experience and storefront that accentuates the best of both brands.”

To be known locally as the Titleist Shop at Padgett Center, the Shop will be located at the current Don Padgett Learning Center, right beside Pinehurst No. 2’s 18th green, No. 4’s first tee, The Cradle short course, the Thistle Dhu putting course and the main driving range. The Shop will be open to both resort guests as well as day visitors to the Pinehurst main campus.