Health Care

Pinehurst Medical Clinic expands mental health services through new partnership with April Health

By Staff Report, posted 3 hours ago
Logo courtesy of PMC

Pinehurst Medical Clinic (PMC) recently announced a significant expansion of its mental health service offerings through a new partnership with April Health, a Wysa company, and a leader in specialized psychiatric support. The collaboration equips PMC with a fully integrated Collaborative Mental Health Care Model designed to further meet the growing demand for accessible, coordinated and evidence-based behavioral health services.  

PMC serves nearly 60,000 primary care patients each year across seven primary care clinic locations. With more than 230,000 primary care appointments delivered annually, PMC’s primary care clinicians have seen a sharp increase in patients seeking support for anxiety, depression, chronic stress and mental health challenges related to physical conditions such as ongoing pain, hormonal changes, cardiometabolic disease and sleep disorders. The new service is currently being rolled out across PMC’s Primary Care teams, including Internal Medicine and Family Medicine, which include more than 70 primary care providers.

“As a primary care physician, I recognize the need for expanded access to mental health care in our community,” said PMC Primary Care Physician and Current Physician President of PMC Dr. Jennifer Szurgot in a press release. “Our partnership with April Health allows our primary care providers to collaborate with behavioral health care managers as well as consult with a psychiatrist when indicated to best support our patients. We are excited to expand the mental health care services we offer to meet all the healthcare needs of our community.”

Through the partnership with April Health, PMC will strengthen and scale its existing team-based approach to mental health care. PMC primary care patients will continue to benefit from coordinated behavioral health support, which will now offer April Health’s psychiatrists and behavioral health care managers for those who could benefit from the added resources. This collaboration creates a system rooted in proactive communication and shared clinical decision-making.

In addition to clinical services, PMC patients will also benefit from the Wysa app, a HIPAA-compliant platform, with oversight from their care manager. The app delivers CBT-based exercises, emotional support tools and skill-building activities that help patients manage stress, practice coping strategies and build resilience between appointments.

“Our community’s access to mental health support is of utmost importance, and this partnership allows us to grow related resources and access to vital care,” said Brandon Enfinger, CEO of PMC, in a press release. “By integrating April Health’s psychiatric expertise, interactions with behavioral health care managers and digital tools with our longstanding wellness and primary care services, we are offering a more robust, accessible and coordinated mental health care program than ever before.”

“Primary care teams are carrying an extraordinary share of the mental health burden,” said Jesse Weinburg, founder of April Health, in a press release. “By combining April Health’s Collaborative Care Model with engaging, interactive CBT tools on the Wysa app, chosen for each patient according to their individual needs by our care team, with oversight from our psychiatrists, PMC is bringing its patients a level of accessibility, quality and continuity that sets a new standard for integrated behavioral healthcare.”

For PMC, the partnership signals a continued commitment to expanding access to mental health care, and integrating behavioral health as a core component of whole-person health. By bringing together in-person therapy, psychiatric expertise and always-available digital support, the clinic aims to reduce wait times, improve patient outcomes, and ensure that individuals across the Sandhills region of North Carolina can access the mental health care they need within a trusted local healthcare system.

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