Hospitality

New highway signs recognize Moore County as “Home of American Golf: NCDOT approves sign addition at request of CVB in time for U.S. Open

By Staff Report, posted 10 months ago

Motorists will notice something new when they cross into Moore County coming from the north or the south along Highway 1. NCDOT has erected signs that still read “Welcome to Moore County,” but those signs have added the phrase, “The Home of American Golf” which is the official and trademarked description for the destination as marketed by the Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau (CVB). The secondary sign below the main one still recognizes Moore County as the home of U.S. Open golf championships.

“Thank you to Sen. McInnis who serves on the state transportation committee and Pat Molanphy from the NCDOT board for fulfilling our sign request,” said Phil Werz, president and CEO of the Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau (CVB) in a press release. “Golf defines the destination for residents and for visitors from around the world, and with the addition of Golf House Pinehurst, the World Golf Hall of Fame, five future U.S. Opens and other USGA championships scheduled here through 2047, this only reinforces our claim as the home of American golf.”

Pinehurst Resort will host the 2024 U.S. Open, June 13-16 at Pinehurst No. 2. Additional U.S. Open championships are scheduled in 2029, 2035, 2041 and 2047. The destination is home to nearly 40 golf courses within a 15-mile radius and 16 of them are currently ranked among the Top 100 in the state by the North Carolina Golf Panel.

Ico insights

INSIGHTS

SPONSORS' CONTENT
arts-council-of-fayettevillecumberland-county michael-houck headshott

Project Support Grants: Building a Vibrant Community Through the Arts

Michael Houck - Director of Grants and Allocations, Arts Council of Fayetteville/Cumberland County
cape-fear-valley-health rachel-thurnher headshott

CFVH introduces volunteer program to provide end-of-life companionship

Rachel Thurnher - Education Coordinator for Cardiac Diagnostics & CVRU, Cape Fear Valley Health
fayetteville-state-university jocelyn-smith-gray-phd headshott

Fayetteville State University’s College of Education: Celebrating 30 Years of Excellence and Building for the Future

Jocelyn Smith Gray, PhD - Interim Assistant Dean Assistant Professor of Birth through Kindergarten BK Program Coordinator, Fayetteville State University

In The Current Issue

Meet Shannon Bell: Cape Fear Botanical Garden's new director of philanthropy is ready to hit the ground running in the new year

Shannon BellAs a non-profit organization dedicated to “transforming people’s relationship with plants and the natural world,” the Cape Fear Botanical Garden has a very unique mission to educate and provide programs and events to connect the people of


CEO seeks new start: Cool Spring Downtown District CEO Bianca Shoneman announces resignation

During Shoneman’s tenure, the Cool Spring Downtown District was able to expand their event offerings including their monthly Fourth Friday and Night Circus NYE Spectacular events and advocate for and launch Fayetteville’s social district downtow


Sky high economic output: Seven local airports report a combined economic output of $1B+ according to the 2025 State of Aviation report

Out of a reported $88 billion in economic output across the state, seven airports within the Greater Fayetteville Business Journal’s coverage area contributed a combined $1.4 billion. Photo by Gary Lopater via unsplash.com.  North Carolina’