Purolator, inventor of the oil filter, has launched its latest innovation, the Purolator 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability.
Officially unveiled this week at Purolator's state-of-the- art manufacturing facility in Fayetteville, North Carolina, attendees, including automotive media, influencers and industry professionals, witnessed firsthand during a tour of the Fayetteville facility how the Purolator 20K Premium Oil Filter (and all Purolator filters) is crafted by skilled workers. Interactive experiences allowed guests to explore the cutting-edge technology behind the Purolator 20K.
"We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart," said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL in a press release. "The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today's most demanding drivers."
Following the tour, subject matter experts, including Purolator's lead product engineer and Walmart automotive merchants, shared further details about the product and the process in a panel discussion.
"Purolator's commitment to innovation and quality aligns perfectly with Walmart's mission to provide customers with great products at an incredible value. The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we're proud to offer it only at Walmart," said Scott Bayles, vice president of merchandise — automotive, Walmart U.S. in a press release.
The Purolator 20K Premium Oil Filter launch marks Purolator's over 100-year legacy of innovation and commitment to design excellence — from the first automotive oil filter in 1923, made from twill-weave cloth, to now the realization of the most advanced oil filtration technology in the company's history.
The Purolator 20K Premium Oil Filter is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants, ensuring clean oil flow for peak engine performance. It is optimized for vehicles that experience frequent towing, off-roading and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection and a PuroSTEEL casing that withstands extreme pressure.
The Purolator 20K and innovative Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier, and Ryan Tuerck for the 2025 season, who also attended the launch event.
Customers can find the Purolator 20K Premium Oil Filter on Walmart.com or in select Walmart stores nationwide.
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