The Fayetteville Area Convention & Visitors Bureau unveiled its new name and brand identity: DistiNCtly Fayetteville to the Fayetteville public on Nov. 1. 

The former FACVB held a private reception at the Airborne & Special Operations Museum to share information about the 9th-month journey that lead to the new identity for the Bureau moving forward. 

This rebrand is the result of nine months of careful deliberation and hard work. The DistiNCtly Fayetteville team worked with marketing and advertising agency, Mythic, out of Charlotte, N.C., on the rebrand. The color scheme for the new brand was chosen with consideration for Can Do Carolina in mind as they are one of the organization’s partners.

“I've been in this business over 40 years and running convention visitor's bureaus, state offices of tourism, I've done branding, major, major branding campaigns, in just about everywhere I've been over the period of time, and, without question, this one is the most exciting one we've done. And I'll tell you why, It's because the community here has never had anything like this. It's never had a true tourism brand that will permeate through whatever industry you're in or whatever business you're in, in the tourism industry,” said DistiNCtly Fayetteville’s Interim President & CEO Randy Fiveash.

In addition to the new name, logo and overarching brand, DistiNCtly Fayetteville will be launching a new website and announcing a new marketing campaign in the months to come. Fiveash shared with Greater Fayetteville Business Journal that the new website will be revamped completely and go live on Dec. 12, and the “Have You Done It ‘Yette?” campaign will start on Jan. 11. 

“In Fayetteville and Cumberland County, radically different experiences create one distinct destination,” shared Fiveash in a press release. “It is time we have a name, look and feel that celebrates and embraces our region’s energy, diversity and distinctiveness. Our new DistiNCtly Fayetteville brand does just that. We are ready to share everything that makes the Fayetteville area special – with our community, our region and beyond.”

According to a study by Tourism Economics, curated for Visit NC, travel and tourism for Cumberland County generates more than $608 million a year and accounts for more than 4,550 jobs and $163.2 million in payroll. 

 “As a community-based destination marketing organization, our priority is on growing economic health and increasing quality of life for Fayetteville and Cumberland County, while also ensuring a valuable, positive experience for the people who visit this wonderful region,” continued Fiveash in a press release. “This new brand and our upcoming bold marketing campaign will help us continue to promote our community and broaden our reach to new folks across the region and the nation to come experience, time and again, what makes us distinct.”