Campbell University's ambitious fundraising campaign exceeded its $75 million goal by raising $107.5 million over five years. 

The campaign, called Campbell Leads, was created to benefit student scholarships, the Fund for Campbell, and the new addition of the Oscar N. Harris Student Union

Campbell Leads was among the first initiatives set in motion by President J. Bradley Creed when he took office in 2015. 

Launched in 2016, Campbell Leads met its $75 million goal in November 2020, then the goal was extended to $100 million in 2021. Campbell University alumni and friends made nearly 61,000 gifts to Campbell University, with 25 of those contributions exceeding $1 million. 

"Our alumni and friends stepped up to support Campbell with remarkable generosity and record giving," Creed stated. "We are thankful for the support of our students and priority projects at Campbell University."

While all academic departments benefited from the campaign, some Campbell Leads highlights include:

$44.6 million to endowed and direct aid scholarship funds to support Campbell students. Over time, successful investment of endowment funds will increase the resources available to Campbell to provide more scholarship opportunities to future generations. 

$25 million to the construction of the new Oscar N. Harris Student Union, which opened in 2020 and is now the main focus for the middle of Campbell's main campus. 

$35 million toward other University projects, including the Fund for Campbell, community initiatives, research, and other capital gifts to support GoCamels athletic teams, academic programs, residence life, performing arts, and other needs.

"The Campbell Advancement team — our development officers, alumni officers, and communications team — did a remarkable job sharing our message and engaging an incredibly supportive base of Campbell alumni, friends of the university, board members, employees, parents, and students," said Vice President for Advancement Britt Davis. "It was a total Campbell community effort to raise nearly $106 million in support over the past five years for university priorities, and for this we are grateful."