DistiNCtly Fayetteville is pleased to announce the appointment of its new Chief Executive Officer, Devin Heath, CDME. Heath will begin his new role Dec. 4.

This key hiring was made after an extensive national search by the destination marketing organization’s executive committee, city and county officials and other community stakeholder representatives.

Heath, a Washington, D.C. native, has nearly 30 years of tourism marketing and hospitality management experience. He has served as Executive Director at Visit Natchez since 2021. 

In his current role, Heath oversees tourism and destination marketing, film industry development and tourism governmental relations for the city of Natchez, Mississippi.

He previously served as Cobb Travel & Tourism’s board chairman in Cobb County, Georgia, and has more than 20 years of hotel leadership experience. 

Heath says he became interested in DistiNCtly Fayetteville’s CEO position because of Fayetteville’s growth potential and the community’s focus on collaboration.

“I am extremely excited to join the DistiNCtly Fayetteville team,” he said in a press release, “and to work with the community to expand the future for Cumberland County.”

Heath earned his Bachelor of Business Administration in Management from Loyola University of Maryland in Baltimore. He received his Destinations Management Executive Certification from Destinations International, the travel industry’s number-one resource for professional development and destination management.