A fresh look will soon be coming to the “eat fresh” brand. 

Subway®, one of the world's largest restaurant chains, is introducing "Fresh Forward 2.0." Rolling out globally in 2025, the next iteration of its global restaurant image is designed to further enhance the guest experience, improve convenience and help drive franchisee profitability.

A local Subway® storefront located at 3020 N Main St in Hope Mills has been chosen as the first store to receive the newest version of the rebrand, and will lead the way for other stores to adopt the look as well. 

Co-owners Amer Dastgir and Robert Seefeldt are excited to be able to bring the refreshed look to their customers. After taking over the Hope Mills location, the rebrand is the latest in positive changes the two have brought to the store since acquiring it in July of 2024. 

“We got in there and we cleaned house. We got rid of all the old inventory, we scrubbed that thing top to bottom, literally several times. We’ve got good staff, we trained them and they give everybody a chance,” shared Dastgir. 

Since the launch of the initial Fresh Forward design in 2017, over 20,000 restaurants worldwide have remodeled or built new locations in Subway®'s modern image, helping reset brand perceptions, grow sales, and reenergize franchisees and their teams. Fresh Forward 2.0, builds on that foundation, with added brand personality and vibrant décor elements, including bold wall graphics, localized messages and signage, elevated lighting, and warmer wood tones, as well as better support of Subway®’s growing digital sales channels.

“This is the brand new remodel. We will be the first store in the nation to get it, and we're targeting [getting started in] March,” shared Dastgir. “We're going to be one of the first, if not the first, in the nation and it's exciting. I can't wait for all of you to see a nice, new Subway® when you go in there. Yes, we’ve got pretty decent customer service. We've got good food. But now, we want a good environment for all of you to come in and sit down and eat.” 

In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway's digital transformation journey. Self-serve kiosks, order ready screens and kitchen display systems are currently being tested in markets around the world, offering added convenience for guests and streamlining restaurant operations for franchisees and their teams.

"Each restaurant design has represented a significant milestone for Subway, leading us to where we are today," said Global Chief Development Officer of Subway Mike Kehoe in a press release. "Fresh Forward 2.0 stands out as a design with the potential to make the greatest impact on our guests and franchisees as it brings our marketing, culinary and digital efforts to the forefront." 

In the coming months, Fresh Forward 2.0 locations will begin rolling out around the world.