Dollar General loves Fayetteville, and the feeling appears to be mutual, as the booming variety retail chain is opening another local store.

With the fire-ravaged Ramsey Street DG having risen from the ashes, construction has begun on a new store at 5221 Murchison Road. 

Dollar General -- one of the nation’s fastest-growing retail chains -- has had a longstanding presence here, said Crystal Luce, senior director of public relations for the Tennessee-based company. When the Murchison Road location opens later this year, it will be the 18th in the Fayetteville area, Luce said.

Although the overall “dollar store” sector is flourishing, DG is leaving the competition in the dust. The publicly-traded company (NYSE: DG) is expected to open 1,035 new stores this year, giving the ubiquitous retailer more than 17,000 stores in 46 states. Dollar Tree, DG’s closest competitor, plans to open about 400 new locations in 2021.

Not only does DG open a lot of new stores, it does it quickly. In June, for example, when the Greater Fayetteville Business Journal spoke with a DG official about the fire-damaged Ramsey Street store, the Murchison Road store was merely a possible new location.

Now just three months later, the razed Ramsey Street store has been rebuilt (it opened Tuesday), and work is well underway on the Murchison Road store, which is being built in a wooded lot near Danbury road.

According to a building permit issued in August, the store is being built on a 4.34-acre lot. The contractor is listed as Rhetson Companies Inc, which is based out of Moore County.