The Fayetteville Cumberland Economic Development Corporation announced the hiring of a new director of communications Monday.
Maarja Hightower, CAE has more than 17 years of experience in marketing and communications initiatives nationally and worldwide.
“I’m energized by the incredible opportunity to join FCEDC and lead the communications efforts of this vital organization,” Hightower said. “I look forward to collaborating with the team, and FCEDC Board of Directors, to further expand the reach of FCEDC and proactively promote the vibrant community of Fayetteville and Cumberland County to industry, stakeholders and national media.”
Hightower said her aim is to support and represent the communications, events and PR efforts of the EDC. at the state, national and international levels.
With her educational background in media and journalism and business, Hightower previously served as the Director of Marketing for global professional association Building Industry Consulting Service International (BICSI).
FCEDC President and CEO Robert Van Geons made comment on the potential for Hightower’s positive impact with the EDC.
“Maarja’s depth of experience and knowledge in communications, association management, and events will enhance our talented team and serve us well in telling our community’s unique and authentic story,” he said.
To wrap up the first day, attendees were able to meet up for a social event at the Brad Halling American Whiskey Ko. in Southern Pines where a $10,000 check was presented to the Joint Special Operations Foundation for their scholarship fund. Photo pr
The three-story, 200,000 square-foot business incubator space is located at 420 Maiden Lane. The building features an elevator, construction has begun on handicap bathrooms for the first floor and the second and third floors feature window walls offering views of Segra Stadium.
Image provided by FTCCFocused on building the local workforce and streamlining the education process through real world learning, the Hope, Opportunity, Prosperity through Education Program at Fayetteville Technical Community College (FTCC), also kno
