DistiNCtly Fayetteville, the destination marketing organization (DMO) for the Fayetteville and Cumberland County, North Carolina region, has announced the launch of The Can Do Academy, a transformative online training program created to equip the local community with the knowledge to deliver engaging visitor experiences. 

As one of the first DMO’s in North Carolina to launch this initiative, The Can Do Academy underscores DistiNCtly Fayetteville’s commitment to positively impacting the destination’s tourism economy. The Can Do Academy is a free, interactive learning experience open to anyone. It features 37 comprehensive lessons primarily designed to empower front-line workers at hotels, attractions, restaurants and retailers with a deeper knowledge of Cumberland County’s tourism assets. The curriculum offers an in-depth exploration of the region’s cultural and historical landmarks, dining establishments, entertainment venues, and community events, ensuring that participants gain a well-rounded understanding of the area. Through multimedia content and real-world scenarios, learners will develop the skills needed to confidently share Fayetteville’s unique experiences with visitors. 

“At DistiNCtly Fayetteville, we recognize the vital role that exceptional hospitality plays in shaping our region’s reputation and economic success,” said Devin Heath, CEO of DistiNCtly Fayetteville in a press release. “Cumberland County has so much to offer visitors — from worldclass museums and attractions to our diverse restaurants and breweries — and we are proud to launch The Can Do Academy to empower individuals to provide an excellent visitor experience.” 

DistiNCtly Fayetteville chose to collaborate with Learn Tourism to develop its ambassador course because of the nonprofit’s proven expertise in designing innovative, research-driven training programs tailored to the tourism industry. Learn Tourism leverages science, psychology and adult learning methodologies — combined with advanced instructional design — to create customized courses that engage, inspire and empower stakeholders. By incorporating behavioral insights and cutting-edge learning techniques, the program ensures participants gain practical knowledge and confidence to enhance visitor experiences and strengthen the local tourism economy. 

“We are thrilled to see DistiNCtly Fayetteville launch this impactful ambassador program,” said Stephen Ekstrom, CEO & Co-founder of Learn Tourism in a press release. “By investing in education and community engagement, they are setting a new standard for destination stewardship and visitor hospitality. We’re proud to have played a role in building a program that will leave a lasting impact.”

For more information about The Can Do Academy, visit: https://fayetteville.thinkific.com/courses/thecandoacademy.