Randy Fiveash was named the Interim President and CEO of the Fayetteville Area Convention and Visitors Bureau (FACVB) - (now DistiNCtly Fayetteville) in May 2021. He was previously the Director of the Connecticut Office of Tourism, appointed to that position, in November 2008. . Fiveash has over 40 years of proven leadership experience, in the tourism and hospitality industry, association management, strategic planning, and destination branding, with additional emphasis in organizational and marketing development and management. Taking on the leadership role of the Fayetteville Area CVB, at a time of transition and rebuilding, Fiveash comes out of a “planned retirement” to lead and direct, strategic planning and the execution of research-based marketing, sales and public relations. All of his, and the Bureau’s Team’s, efforts are focused on the development of a respected, focused, community-based Destination Marketing Organization (DMO), whose sole emphasis is on the growth of the economic health and quality of life of Fayetteville and Cumberland County, while ensuring the valuable positive experience of the visitor and visitor industry members alike. Fiveash additionally, focuses on building and maintaining community partnerships with business, organization and governmental entities and leaders.