Meghan Reed’s Reverie Goods & Gifts, a new business in downtown Fayetteville, said the new story “was an idea dreamed up during the COVID-19 lockdown.” 

Reed said she wanted to make gift giving remotely just as easy as shopping from big box stores that deliver quickly, but with meaningful products from small business and independent makers. 

“Our goal is for every customer to be able to find the perfect gift, whether shopping in store or on our website,” Reed said on her website, https://reveriegoodsandgifts.com.

“I am over the moon opening this shop,” Reed said. “I have been a jeweler for nearly a decade, heading my jewelry line, ‘Square Peg Meg.’ ”

Reed said Fort Bragg brought her and her husband to the area, as it does so much of many residents in the area. 

“We chose Fayetteville specifically to be the town we wanted to settle down in,” Reed said. “We fell in love with the vibrancy of downtown, how active the community is, everything.” 

Reed said Reverie Goods & Gifts seeks to merge two things: championing other artists and independent brands and making gift giving by shopping small easy.

She calls it a one-stop shop for all gifts. 

“My love language is gift giving,” Reed said. “Whether it’s a wildflower found on a walk, a funny card sent to a friend, or a special gift given on big occasions, my greatest joy is the moment of finding a gift I know is perfect.”

She said the other side to gift giving is that it can be stressful. 

“We are all so busy,” Reed said. “You can order from our entire inventory online, select to have it gift wrapped, and we will have it ready for pick up, deliver it locally, or ship anywhere in the world for you.”