Jennifer McCarrel has been named chief communications and marketing officer at UNC Pembroke. 

“It is an honor and privilege to join a university community with such extraordinary administration, faculty, staff and students. I look forward to working with Chancellor Cummings and the cabinet to further tell the unique UNCP narrative and enhance the university brand,” McCarrel said in a press release. 

McCarrel brings more than 14 years of marketing and communications experience in the public sector. She has a proven track record in crisis communications, content creation, public and media relations, brand development, social and digital media, and integrated marketing. 

She currently serves as executive director of marketing and communication at Eastern Virginia Medical School. 

“UNCP is an institution with a unique history, a remarkable campus community, and a recognized role as a key economic driver in southeastern North Carolina,” said Chancellor Robin Gary Cummings in a press release. “With the heightened position marketing has taken in the enrollment and admissions process, we look forward to welcoming Jennifer's experience to our team.” 

In her new role at UNCP, McCarrel will be responsible for marketing, public relations and publications, in addition to overseeing print services and Givens Performing Arts Center. 

“The deep commitment to transforming lives by making quality education accessible and affordable, the important role UNCP plays as an economic driver for the region, and the strong connection the university has with the community and the Lumbee Tribe—these things are what spoke to me. I admire the dedication UNCP has to honor its heritage while growing its enrollment and expanding its academic reach,” McCarrel added in a press release.  

McCarrel holds a degree in journalism from Old Dominion University and a Master of Arts in strategic communications from Regent University. She also holds an Accreditation in Public Relations certification and is a member of several professional organizations, including the Public Relations Society of America. 

McCarrel will begin working in her new position on Jan. 3.