More News

UNCP names new chief communications and marketing officer

By Staff Report, posted 2 years ago
Jennifer McCarrel. Photo provided by: UNCP

Jennifer McCarrel has been named chief communications and marketing officer at UNC Pembroke. 

“It is an honor and privilege to join a university community with such extraordinary administration, faculty, staff and students. I look forward to working with Chancellor Cummings and the cabinet to further tell the unique UNCP narrative and enhance the university brand,” McCarrel said in a press release. 

McCarrel brings more than 14 years of marketing and communications experience in the public sector. She has a proven track record in crisis communications, content creation, public and media relations, brand development, social and digital media, and integrated marketing. 

She currently serves as executive director of marketing and communication at Eastern Virginia Medical School. 

“UNCP is an institution with a unique history, a remarkable campus community, and a recognized role as a key economic driver in southeastern North Carolina,” said Chancellor Robin Gary Cummings in a press release. “With the heightened position marketing has taken in the enrollment and admissions process, we look forward to welcoming Jennifer's experience to our team.” 

In her new role at UNCP, McCarrel will be responsible for marketing, public relations and publications, in addition to overseeing print services and Givens Performing Arts Center. 

“The deep commitment to transforming lives by making quality education accessible and affordable, the important role UNCP plays as an economic driver for the region, and the strong connection the university has with the community and the Lumbee Tribe—these things are what spoke to me. I admire the dedication UNCP has to honor its heritage while growing its enrollment and expanding its academic reach,” McCarrel added in a press release.  

McCarrel holds a degree in journalism from Old Dominion University and a Master of Arts in strategic communications from Regent University. She also holds an Accreditation in Public Relations certification and is a member of several professional organizations, including the Public Relations Society of America. 

McCarrel will begin working in her new position on Jan. 3. 

Ico insights

INSIGHTS

SPONSORS' CONTENT
fayetteville-state-university jocelyn-smith-gray-phd headshott

Fayetteville State University’s College of Education: Celebrating 30 Years of Excellence and Building for the Future

Jocelyn Smith Gray, PhD - Interim Assistant Dean Assistant Professor of Birth through Kindergarten BK Program Coordinator, Fayetteville State University
north-carolina-military-business-center trent-ensley headshott

Fayetteville Technical Community College and North Carolina Military Business Center to host Federal Food Symposium April 1-2

Trent Ensley - Federal Business Development Professional, North Carolina Military Business Center
cape-fear-valley-health rachel-thurnher headshott

CFVH introduces volunteer program to provide end-of-life companionship

Rachel Thurnher - Education Coordinator for Cardiac Diagnostics & CVRU, Cape Fear Valley Health

In The Current Issue

Precise photography: FirstHealth installs new 256-Slice Revolution Apex CT Scanner for faster, more precise diagnostic imaging

Revolution Apex is a pioneering 256-slice CT machine. It features a modular design that offers a seamless path to continuous hardware, software scalability and upgradability that will extend the life and adaptability of the CT scanner. Photo provided


TechNet 2025: The annual technology exhibition and symposium returns to showcase the latest in technology to the community

AFCEA North Carolina is hosting its annual TechNet Fort Liberty Symposium and Exposition from Feb. 5-7 with the theme “Integrated Defense: Advancing National Security through Emerging Technologies and Collaborative Strategies.” Photo provided by AFCE


Professional pathfinding: Cumberland County Schools prepares to host students at its annual career fair

At the Cumberland County Schools Career Pathway Fair, students get the opportunity to learn about career pathways and visualize their plans for success. Photo provided by Cumberland County Schools.The annual Cumberland County Schools Career Pathway F