More News

Fortuna unveils new logo and brand identity

By Staff Report, posted 2 years ago
Image courtesy of Fortuna

Fortuna, a leader in IT Consulting and Staffing, is excited to announce a significant update to its brand identity, including a new logo that signifies the company's forward-looking vision and expansion into renewable energy technology and new space technology sectors.

Fortuna BMC celebrated the opening of their  Fayetteville office at an open house event in Nov. of 2022 where Founder and CEO Jack Smith announced that the Fayetteville location would serve as the main headquarters for Operations. 

The new brand identity is designed to better represent Fortuna's core capabilities in On Demand Team Building, Contact Center Solutions and IT Services, while also embracing new market verticals.

“Our new logo is not just a change in font or color; it represents our journey towards embracing the future of technology and innovation,” said Seth Waters, Chief Marketing Officer at Fortuna, in a press release. “The compass, a consistent element in our brand, symbolizes our role as a guide for companies navigating complex challenges, now pointing due north towards growth and positive outcomes.”

This rebranding comes at a pivotal time for Fortuna as it prepares to enter new markets, reinforcing its position as a distinct and innovative player in the competitive landscape. For more information about Fortuna and its services, visit https://gofortuna.com. 

Ico insights

INSIGHTS

SPONSORS' CONTENT
systel-business-equipment madison-howard headshott

Grow Your Business With a Partner You Can Trust

Madison Howard - Marketing Team Leader, Systel Business Equipment
fayetteville-state-university dionne-hall headshott

Mental health matters at Fayetteville State University

Dionne Hall - Director, Center for Counseling and Accessibility Services, Fayetteville State University
cape-fear-valley-health-system michael-ruzek-do-cpe-facep headshott

Cape Fear Valley Health hospitals earn high Leapfrog Safety Grades

Michael Ruzek, DO, CPE, FACEP - Chief Quality Officer, Cape Fear Valley Health System

In The Current Issue

Envisioning a better downtown: Cool Spring Downtown District's Amplified District Reenvision Awards honor downtown visionaries

Graphic courtesy of CSDDThe Cool Spring Downtown District is recognizing members of the downtown Fayetteville community with their Inaugural Amplified District Awards. While an award ceremony and town hall was intended for June 4, the Cool Spring Dow


ERA Strother bets on downtown Fayetteville with Hay Street move

ERA Strother Real Estate recently relocated its long-time office headquarters to 229A Hay St., trading its Ray Avenue site for a street-level presence on Hay Street.


Beyond the balance sheet: Looking beyond traditional banking to examine the bigger picture of growth opportunity and long-term success

The Greater Fayetteville Business Journal is excited to announce our second Power Breakfast for 2026: Beyond the Balance Sheet, a banking-focused event exploring the relationship between bankers and businesses. This event will have a regional fo