More News

Fortuna unveils new logo and brand identity

By Staff Report, posted 2 years ago
Image courtesy of Fortuna

Fortuna, a leader in IT Consulting and Staffing, is excited to announce a significant update to its brand identity, including a new logo that signifies the company's forward-looking vision and expansion into renewable energy technology and new space technology sectors.

Fortuna BMC celebrated the opening of their  Fayetteville office at an open house event in Nov. of 2022 where Founder and CEO Jack Smith announced that the Fayetteville location would serve as the main headquarters for Operations. 

The new brand identity is designed to better represent Fortuna's core capabilities in On Demand Team Building, Contact Center Solutions and IT Services, while also embracing new market verticals.

“Our new logo is not just a change in font or color; it represents our journey towards embracing the future of technology and innovation,” said Seth Waters, Chief Marketing Officer at Fortuna, in a press release. “The compass, a consistent element in our brand, symbolizes our role as a guide for companies navigating complex challenges, now pointing due north towards growth and positive outcomes.”

This rebranding comes at a pivotal time for Fortuna as it prepares to enter new markets, reinforcing its position as a distinct and innovative player in the competitive landscape. For more information about Fortuna and its services, visit https://gofortuna.com. 

Ico insights

INSIGHTS

SPONSORS' CONTENT

In The Current Issue

Fulfilling community needs: Fayetteville dynamic duo built three businesses on a passion for food and community

Brian and Staci Graybill opened their third business together, Market Square Pantry, in December 2025. Photo provided by Faith Hatton. For Fayetteville entrepreneurs Brian and Staci Graybill, building a business has often started when they were


226 The Warehouse: A space designed for every occasion

The venue features two levels, two fully stocked bars, audio-video systems including projectors, and lighting solutions, an in-house culinary team, lounge space, a bistro section and private rooms, a state-of-the-art DJ booth and on-site staff to hel


Catering from the heart: Family-owned Two Brothers Catering keeps community hearts and stomachs full

Brad and Kelley McLawhorn became business partners in 2001 when they first opened a restaurant on Reilly Road. Now, their highly praised catering company continues to impress community members with flexibility, quality and personalized service. Photo