Golf Pride, a manufacturer of golf performance equipment, has unveiled its new putter grip featuring Reverse Taper Technology. Engineered to optimize both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning April 15. Consumers will also be able to purchase online at golfpride.com.

Golf Pride designed Reverse Taper with a slimmer upper half and wider lower section to help anchor the top hand for stability and reduce tension in the lower hand for smooth acceleration through the stroke. Additionally, Reverse Taper prevents micro-levers in the stroke, helping golfers to not flip their wrists at impact.

Reverse Taper is constructed using polyurethane to deliver the right softness, texture and weight that enables more consistency and confidence in golfers’ hands. The grips feature a vibrant color palette with visual cues and textures to help with finger placement regardless of how a player likes to grip their putter.

“Within the putter grip category we observed a trend in which manufacturers were actively trying to design products that removed the hands from the putting process, whereas our research indicates that by optimizing the connection between the hands and grip that players can improve their performance,” said James Ledford, President of Golf Pride, in a press release. “Through hundreds of concept iterations, our innovation team created Reverse Taper, which has tested quite positively with players of all skill levels.”

Reverse Taper is just the second product in Golf Pride’s history that was conceptualized, designed and tested at their state-of-the-art Global Innovation Center in Pinehurst, NC. 

For more information on Golf Pride, visit golfpride.com or follow the brand on Instagram,

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