On Tuesday, April 16, The Arts Council of Fayetteville/Cumberland County hosted “Morning of Insights,” a look into the economic impact of the arts in our community.  

Across North Carolina, the arts and cultural industry is a $2.23 billion industry.

“Arts and cultural organizations are also businesses; we often don't think of them as businesses. We think of them just as entertainment. We are businesses. They employ people locally, purchase goods and services from nearby businesses and produce authentic cultural experiences that are magnets for visitors, tourists and new residents,” remarked Bob Pinson, President/CEO of the Arts Council. 

The arts and cultural industry generated $72.2 million in total activity in 2022 in Cumberland County. That economic activity supported 1111 jobs, provided $44.1 million in personal income to residents and generated $9.5 million in tax revenue.

“A vibrant arts and cultural community keeps local residents and their discretionary dollars in the community,” remarked Pinson.

Pinson also emphasized how arts and culture drive commerce. People attending cultural events spend an average of $30.44 per person, and this is not including the cost of admission to the event. These payments include things like dining out, paying for parking, utilizing public transportation and more, all of which bolster our local economy. 

Additionally, arts and cultural events boost tourism. Pinson shared that 22.3 percent of attendees to events are visitors traveling from outside Cumberland County. 

Pinson concluded the event with this message: “When we invest in the arts, we are investing in an industry that strengthens the economy and builds livable communities.”