Residential Real Estate

Welcome home! Fayetteville based Floyd Properties celebrates more than 70 years customizing dream homes along with new and ongoing projects

By Faith Hatton, posted 2 weeks ago
Photo provided by Floyd Properties

Family run home construction experts Floyd Properties are celebrating 73 years in the business of building dream homes from the ground up. 

Started in the 1950s by patriarch of the family Sonny Floyd, Floyd Properties began with residential construction and under his direction has since grown into a prime contractor in the Fayetteville area. 

Today, Mr. Floyd’s sons Steve and Greg have partnered together to keep the legacy alive and sustain the company’s reputation as the go to company that specializes in building unique, custom homes for their buyers. The company is celebrating its recently completed project, the Lennox Townhomes, the newest builds to join the Haymount area. 

“It’s been about 20 years or more since a townhome project was built here locally towards the center of the city. So there possibly could be pent-up demand for something like this in midtown,” shared Greg Floyd.

Lennox Townhomes is a new luxury small 10 unit Townhome community located in Haymount off of Elvira Street near the intersection of McPherson Road and Fairfax Ave. The official address is 409-420 Morecrest Lane, a private street just off Ft. Bragg Road near Terry Sanford High School. 

Floyd shared that the architectural design is contemporary modern with some eclectic features. Each townhome is between 1473 -1449 square- feet with two bedrooms, two-and-a-half baths and a study space. Some of the distinctive features are the landscaping, low level landscape lighting on the Zelkova Green Vase trees planted around the buildings, private garden landscaped patio areas and classic street lamp lighting. Inside, the homes include stone exterior accents, laminate flooring upstairs and downstairs, granite kitchen and bath counter and vanity tops, granite bath floors and more luxuries for future tenants. 

“We started out this project with a clear vision, but as we’ve gone through, we continued adding everything we could possibly add, anything we could possibly upgrade as the project went along,” shared Floyd.

With the location being central to Downtown Fayetteville, Fayetteville State University and Fort Liberty, Floyd shared that the target audience for these homes include medical personnel and students of higher learning. 

With the Lennox Townhomes complete, other projects are continuing across Fayetteville and other counties. 

Floyd shared that one of their long standing construction neighborhoods in Cumberland County, the Legacy at Traemoor subdivision, will be expanding soon. 

"We’re starting a new section of Legacy, we’ve got 21 home sites and we’re building very luxurious homes priced mainly between $600- $900,000,” shared Floyd. “It’s right next to Gates Four across the street from Harris Teeter in the Jack Britt school district. We’ve already built about 30 or more homes there in the last couple of years and many of them are customized.” 

Other projects will be popping up right beside the Legacy at Traemoor with Floyd sharing that construction began in 2023 for a new neighborhood made of 32 half acre lots called West Haven. This new neighborhood will also be offering luxurious, customized homes.

Outside of Cumberland County, another development, the Turnberry community, is in progress south of Fayetteville in Raeford, North Carolina. This new community is located just 25 minutes from Fort Liberty on Royal Birkdale Drive of Fayetteville Road in Hoke County. 

“This new neighborhood out in Hoke County will be ready in late 2025. It’s going to have parks and walking trails and playground equipment. All of the houses will have gourmet kitchens and luxury bathrooms and be very dramatic inside. With a dramatic ceiling and walkways across the grand room and that sort of thing,” shared Floyd. “We’re really selling lifestyle more than anything else. Our vision for our families that we build homes for is just to give them a wonderful place to live.”

In order to showcase the full realm of possibilities, new “Idea Houses” will be coming soon to Floyd Properties’ neighborhoods. These houses operate as show homes and will feature all of the customizable options for buyers who contract with Floyd Properties. Alternatively, it keeps the contractor up to date with current trends and the wants of their clients. 

“The families do a lot of individual customizing of our homes. We're making innovations now, we’re starting to put EV charging stations inside our garages and we’re adapting to the changing landscape,” shared Floyd. “We’re adding everything you can imagine in the house that can be an option for our buyers. Anything that you can have made custom, anything you can imagine that a family could want, we’re going to be putting into these Idea Houses coming in 2024, 2025 and 2026 in multiple high-end neighborhoods.” 

As progress continues and new homes continue to go up, Floyd shared that the company is family based and will remain close to its roots. 

“We’re excited about having this opportunity to continue. We’re celebrating our 73rd year as a family and building homes together. The third generation is now here, three of my sons have joined my brother and I, so it’s been a real privilege for us to enjoy this work that we do. And all of our employees have been with us for 20, 30, 40 and 50 years; Our high school friends, our cousins, our families, our children, even our seven-year-old, four-year-old, three-year-old and one-year-old are all involved,” shared Floyd. 

The Floyd family expects to be your home building service for many years to come. 

“Building dream homes for all of our customers is basically what we do and that’s our vision, to build a home that people have been waiting all their life to build,” concluded Floyd.


Leasing information and project floor plans can be found online at


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