Fans of local ramen and Japanese street food restaurant Ichi-Kaku can rejoice, as the restaurant now has a new sign to bring attention to the chef and delicious food being served there.
Ichi-Kaku - 角 Japanese restaurant, located in downtown Fayetteville, was originally opened in March of 2022 by Owner and Head Chef Yohei Kamiya.
While the restaurant has become a local favorite, operating in the location of former restaurant Yoshi Express, it has always had incorrect signage on top of the storefront.
On Thursday, March 25, Chef Yohei took to social media to live stream as the new sign was being placed to reflect the current occupants.
Featuring a new logo and branding, the new sign now reads: “ICHI-KAKU Authentic Japanese.” While the sign was being placed, Chef Yohei did take a moment to respect the previous occupants.
“Respect for Yoshi Express, because Yoshi Express did business for over 20 years at this location so I respect that,” shared Yohei in the live stream. “I just want to say thank you so much to my followers, my customers, everybody because finally I’ve changed.”
Yohei went on to explain the reasoning behind the slow sign change, sharing that when he first opened his restaurant, the signage on top of the building wasn’t really a priority. Now, as more people discover his food through social media and online he says that being able to recognize his brand and be able to better find him is crucial.
“When you open a business, you have to spend a lot of money. Some [things] you have to spend money and some you don’t have to. So my judgment for the sign was I did not have to change the sign. So nowadays everyone comes into my restaurant and I have a lot of followers and a lot of customers so now I have to think about that. Now is the time to change and I have a new logo so I decided to change the sign.”
You can watch the full live stream on the restaurant’s Facebook page here.
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